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Archive for March, 2011

>Are Text Messages and Social Networking Harming Relationships?

March 18, 2011 Leave a comment

>Remember when call waiting was considered ‘hang on, there might be someone else more important on the other line’ in terms of communication?  Consider a few years ago what you did when you wanted to hang out with your best friend or family.  Did you go see them only to spend your time together texting other people or playing on some social network paying more attention to someone else than the person you claimed to want to be with?  The way technology has connected everyone is also the way technology is separating everyone.  If you go to bed with your husband, wide, boyfriend, girlfriend or significant other and then instantly pickup your laptop or cell phone to make sure you let other people know you are thinking about them or worse yet respond to inquiries or requests from other people while you should be paying attention to YOUR life and your relationship then you have lost.

The point is that life is about who you want to spend it with and what is most important to you not what everyone else is doing.  If you are compelled to spending every opportunity to check out what others are doing instead of trying to make your life, your family life, your relationships and your situation better than you have lost yourself to technology.  Social Networking is key in the point of being ‘social’ in that you have to conduct yourself with respect, professionalism and communicate in the same fashion that you would in real life.  If you met someone socially for dinner or drinks and then spent your entire time ignoring them while talking to other random people then would you consider that a good social relationship?  Odds are you would say no, we like to be with people who want to be with US while most people would say someone who ignored them to ‘socialize’ with everyone else is someone nobody would want to be around.

This being the case why do people still feel the insane need to continue ignoring those they love and care about to text, email or respond to others?  If someone is important to you then show them by giving them your undivided attention.  What the person you met 3 weeks ago is doing for dinner is not more important than your relationship with your child, spouse or family.  It’s time we woke up, grow up and decide who and what is most important in our lives then conduct ourselves accordingly.  I am not advocating the demise of texting or social networking but I am advocating prioritizing it to keep what is important first…and I live and breathe technology!

Robert ‘Dot Com’ Jackson

>Women & Teenagers Text Significantly More than Men & Other Age Groups

March 17, 2011 Leave a comment

>Nielsen Company data from Q4 2010 shows women send and receive an average of 30% more text messages (717 for women, 552 for men) and 12% more calls made (181 calls for women and 161 calls for men).  No surprise the ‘teenage’ group of 13-17 year olds lead the way in texts with an average monthly volume of 3,276 messages sent or received in a single month. 

Teens use of text messaging is nearly double the next highest age group of 18-24 year old users.  Older adults (age 65 and older) send the least with an average of 46 messages per month.  In terms of cell phone calls Adults age 18-24 are nearly tied for usage with 24-34 year olds at 202 and 201 calls per month respectively.  The trends show teenage usage of technology continues to improve while it may contribute to lower ‘satisfaction’ in terms of personal communication. 
This also illustrates the importance of SMS advertising and mobile websites for businesses wanting to reach millions of users via cell phones.  Contact Internet Builder Consulting for an expert mobile website consultation, SEO or Social Network Marketing.
Robert ‘Dot Com’ Jackson
Internet & Technology Expert
816-842-7774

>Facebook Changes…Again – No ‘Comment Button’ and New Options

March 16, 2011 Leave a comment

>Facebook is constantly in flux, if you have seen ‘The Social Network’ it illustrated how the website has teams of people constantly revising, adding or removing options.  Today everyone awoke to the loss of the ‘Comment’ button required to post any comment, note or link to facebook. 

The ‘Comment’ button was removed to make facebook simpler though thousands of people are accidentally posting messages early because they hit the ‘enter’ button to space down but it now posts the message.  Facebook gave users a work around for this enabling people to ‘edit’ posts and comments though it will take some getting used to for many users.  Until this change Facebook Users could push the ’enter’ button to move a line down when posting a comment or add a space between lines.  To space down a line users now need to hold the ‘Shift’ button down while pushing the ‘Enter’ button.

Another feature added earlier this month is the ‘Use Facebook asYour Page’ option enabling anyone who is an administrator of a page to post comments on pages or walls.  Previously there was no clear delineation as to if your post would be made as a page or from your personal account when you were logged in. 

Not all change makes things easier though this methodology has been the norm online for years so it will soon be accepted by Facebook users.  Contact the website and social marketing experts at Internet Builder Consulting to setup, optimize or build you a better website and social media marketing.

Robert ‘Dot Com’ Jackson
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing Solutions since 1995
816-842-7774 Corporate Offices

>Microsoft & Bing Search Engine Has the Largest Search Growth

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Microsoft Sites, mostly representing the Bing search engine, reported 13% growth in US explicit core search queries between December 2010 and January 2011, according to comScore qSearch data. Microsoft’s explicit core search queries rose from about 1.97 billion to about 2.22 billion.
Nearly 17 billion explicit core searches were conducted in January 2011, a 3% increase from over 16.4 billion in December 2010. Google Sites ranked first with 11.1 billion searches (up 1%).
Yahoo Sites came in second with 2.7 billion (up 4%), followed by Microsoft Sites, Ask Network with 576 million (no change) and AOL Network with 296 million (5% decrease).
Google Sites accounted for 64.6% of total core search queries conducted in January 2011, followed by Yahoo Sites with 17.9% and Microsoft Sites with 12.8%. Rounding out the top five total core search query providers, Ask Network comprised 3.1% of total search queries, followed by AOL Network with 1.6%.

While all total core search query growth among the top five providers was moderate at best, Microsoft had the best rate, almost 7%, rising from 12% to 12.8%. In contrast, Google’s share grew by less than 1% (64.3% to 64.6%). Yahoo lost about 5% of its share (falling from 18.8% to 17.9%), Ask.com and AOL lost small share percentages.

It is important to track search engine traffic, usage and trends to know where potential customers and buyers are looking online.  To effectively search engine optimize a website and market website companies must stay ahead of the trends and place customers in front of potential buyers.  At Internet Builder Consulting our Search Engine Experts have led the way in SEO, Social Marketing and Website Development since 1995 with more than a decade of instructing classes on the subjects nationally.

Contact Internet Builder Consulting today for an expert consultation at 816-842-7774

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
www.InternetBuilderConsulting.com Websites, SEO, Social Marketing & Consulting since 1995

>Google Android is the Top New Smartphone Platform Mobile Applications

>The Google Android smartphone platform has surpasses the iPhone and all other smartphone platforms such as Windows Mobile, PALM and Symbian in little more than 1 year.  Growth rates are expected to continue with 29% of the application developers planning on development for Android compared to only 8% developing for the iPhone. 

RIM Blackberry still holds the top percentage of overall users with a 12 year head start on the Android platform.  Numbers from the latest Nielson report show 28% of users planning on upgrading to a smartphone are likely to select Android while only 13% prefer the RIM Blackberry.  The demand for Android applications and significant growth in user base is something website developers need to address for mobile websites and smartphone use.  Internet Builder Consulting mobile websites are 100% Android compatible making them future-ready for any customer planning on reaching the significant number of mobile users.
Contact the mobile website developers at Internet Builder Consulting for an upgrade to your website or a new mobile website to reach millions of smartphone users today!
Robert ‘Dot Com’ Jackson

Internet & Technology Expert

www.InternetBuilderConsulting.com – Building BETTER Websites, SEO, Mobile Websites & Social Marketing since 1995
816-842-7774 Corporate Offices
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