Bing Search Engine is Now # 2 Ahead of Yahoo While Google Remains # 1

In August 2010, MSN/Windows Live/Bing Search overtook Yahoo as the number two search engine in the US for the first time, according to new data from The Nielsen Company.

Bing Search Share Rose 30% from 2009

MSN/Windows Live/Bing Search held a 13.9% share of US searches in August 2010, narrowly beating Yahoo, which slipped to third place with a 13.1% share.



However, looking back to July 2009 gives a fuller picture of the divergent paths being taken by MSN/Windows Live/Bing Search and Yahoo. While Bing increased its US search share by an impressive 30% from 10.7% between July 2009 and July 2010, Yahoo decreased its share by a substantial 18% from 16%.

Google is Still #1

While longtime leading US search engine Google is no doubt paying close attention to Bing’s fast ascent since its June 2009 launch, Google still dominates the US search market by a comfortable market.
Google held 65.1% search share in August 2010, up 1% both month-over-month and year-over-year. It is also worth noting that Microsoft Bing officially started powering part of Yahoo searches starting in August 24, 2010. If Bing-powered search in August were combined pro-forma, it would represent a 26% share of search.
On a year-over-year basis, Ask.com significantly increased its search share growth rate while AOL experienced a substantial negative growth rate, but both providers still only account for about 2% of the total US search market each.
Bing Makes July Inroads

Google lost slight monthly US search market share to Bing in July 2010, according to recent data from Compete. Google maintained its dominant hold on the US online search market in July 2010 with 10.46 million queries, good for 72.9% of 14.34 million total queries. While this marked a 0.6% year-over-year improvement from 72.5% in July 2009, it was a 1.1% month-over-month decline from 73.8% in June 2010.

Third-ranked Microsoft (which primarily reflects the Bing engine) appears to have stolen some of Google’s monthly traffic. Bing recorded 1.52 million queries in July 2010, earning 10.6% market share. This was a 3.1% month-over month improvement from 10.3% share in June 2010 and more impressively, a 21.1% year-over-year improvement from 8.7% market share in July 2009.
Second-ranked Yahoo appears to have lost yearly share to Bing, although its monthly share increased. Yahoo reported 1.87 million queries in July 2010, 13.1% of the total market. Yahoo’s share rose 3% from 12.7% in June 2010 but fell 16.8% from 15.7% in July 2009.

It is time to start looking at Microsoft as a player in the search engine forum once again with adjustments made to Pay Per Click and SEO campaigns to focus on Google, Bing and Yahoo. 

Contact Internet Builder Consulting for your professional consultation on Search Engine Optimization (SEO), Internet Marketing or Website Development today at 816-842-7774

Microsoft Bing.com ‘Decision Search Engine’ & Reaches # 2 Position

June 1st 2009 Microsoft launched the new ‘Decision Search Engine’ intent on improving the way search results are displayed. Commercials on national prime time TV show people speaking random words associated with what others asked them as a way to illustrate the frustration of search results on many search engines. Microsoft launched a YouTube channel with the new search engine to share advertisments www.YouTube.com/Bing An example of this includes a commercial where a wife asks about ‘Hawaii’ and the husband begins saying all types of words that have to do with Hawaii such as ‘Hawaii 5-0′, surf lingo and other items that would commonly come up on a search engine related to Hawaii.

The Bing.com search engine looks at the context of what users are searching for and then makes a decision on which search results make the most sense to display. With the launch of the new Bing.com search engine Microsoft overtook the # 2 position behind Google temporarily jumping ahead of Yahoo.com with 16.28% of the market share. Yahoo moved down to 10.22% of the market share with Google remaining at 71.47% of the search engine market share according to StatCounter reports June 4th.

Microsoft has launched several new cutting edge technologies in the past few months including Photosynth.net enabling users worldwide to combine images creating extremely detailed ‘video like’ 3D images online. What remains to be seen is if the Bing.com search engine will be a long term competitor with Yahoo.com or Google.com using intelligent search results and new technologies.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
BuilderConsulting.com – Building Better Websites & Online Solutions Since 1995
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