>Americans Are Doing More Search Engine Queries & Yahoo/Microsoft Gain 31%

>Internet Users in the US conducted more search queries in March 2011 than they did in either the prior month or prior year, according to new comScore qSearch data. In March 2011, US web users conducted almost 18.9 billion search queries, up 12% from 16.9 billion in February 2011 and about 23% from 15.4 billion in March 2010.

Yahoo & Microsoft Gain 31% in Search Queries

Among US core search providers, Google sites ranked first with 12.1 billion searches, followed by Yahoo sites with 3.4 billion and Microsoft sites with 2.6 billion. Google’s search total was up 10% month over month from 10.9 billion and 21% from 10 billion year over year.

Yahoo posted very strong month over month growth of 17% from 2.9 billion searches and year over year growth of 31% from 2.6 billion. Microsoft reported 14% month over month growth from about 2.2 billion searches and also about 31% year over year growth from 1.8 billion.

As the number of Internet Users  and Search Queries continues to increase it is increasingly important to have an effective optimized website with a Social Marketing campaign in place.  Facebook now has more daily traffic than Google thus a website alone is only reaching half of your potential clients without effective, optimized Social Network Marketing.

Robert ‘Dot Com’ Jackson
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing Solutions since 1995
Social Marketing Builders – Professional Social Networking Setup, Marketing & Management

816-842-7774 Office

>Microsoft & Bing Search Engine Has the Largest Search Growth

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Microsoft Sites, mostly representing the Bing search engine, reported 13% growth in US explicit core search queries between December 2010 and January 2011, according to comScore qSearch data. Microsoft’s explicit core search queries rose from about 1.97 billion to about 2.22 billion.

Nearly 17 billion explicit core searches were conducted in January 2011, a 3% increase from over 16.4 billion in December 2010. Google Sites ranked first with 11.1 billion searches (up 1%).

Yahoo Sites came in second with 2.7 billion (up 4%), followed by Microsoft Sites, Ask Network with 576 million (no change) and AOL Network with 296 million (5% decrease).

Google Sites accounted for 64.6% of total core search queries conducted in January 2011, followed by Yahoo Sites with 17.9% and Microsoft Sites with 12.8%. Rounding out the top five total core search query providers, Ask Network comprised 3.1% of total search queries, followed by AOL Network with 1.6%.

While all total core search query growth among the top five providers was moderate at best, Microsoft had the best rate, almost 7%, rising from 12% to 12.8%. In contrast, Google’s share grew by less than 1% (64.3% to 64.6%). Yahoo lost about 5% of its share (falling from 18.8% to 17.9%), Ask.com and AOL lost small share percentages.

It is important to track search engine traffic, usage and trends to know where potential customers and buyers are looking online.  To effectively search engine optimize a website and market website companies must stay ahead of the trends and place customers in front of potential buyers.  At Internet Builder Consulting our Search Engine Experts have led the way in SEO, Social Marketing and Website Development since 1995 with more than a decade of instructing classes on the subjects nationally.

Contact Internet Builder Consulting today for an expert consultation at 816-842-7774

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
www.InternetBuilderConsulting.com Websites, SEO, Social Marketing & Consulting since 1995

Google Launches Hotpot Local Focused Search with Social Integration

Google Places added a new social element called Hotpot that allows you to make recommendations that are then shared with your friends or contacts.  Hotpot is integrated with Google Places, getting business owners to claim their listings to help Google build their efforts in the online Yellow Pages space, while using social networking to build reviews for their products.

You can add reviews on your smart phone by using Google Maps for Mobile and Hotpot also has its own Twitter account with a likely tie in for users to Tweet their reviews.  Google shared on their Blog last month that about 1/2 of their search traffic was locally focused “More than 20 percent of Google searches now have a local intent, and it’s clear that finding information about what’s immediately around you is important…. With Google Hotpot, we’re excited to take local search to the next level by making it more personal with recommendations powered by you and your friends”.

Yahoo has a similar system called Yahoo Local for several years which also launched social integration features at the Web 2.0 conference November 2009.  Microsoft stated that 53% of searches were of local focus on the Bing search engine thus the Big Three have all seen the value in expanding locally focused content.  Buyers are searching with a local focus to find local companies and services on the Internet – is your business setup on the local business directories?  Contact Internet Builder Consulting today to have our experts setup your local listings online and integrate or setup business social networking for you at 816-842-7774.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
Internet Builder Consulting – Building BETTER websites, Social Marketing and Search Engine Optimization Solutions since 1995