Social Networking to Reach 38 BILLION by 2015

Combined advertising and promotional spending for Social Networking will hit $38 billion by 2015, roughly 440% more than the $7 billion projected for 2010, according to a new white paper from Borrell Associates.

Social Networking Promotion Spending to Grow 380%
Breaking the combined social network marketing spending stream into advertising and promotional streams, “The Social Networking Explosion: Ad Revenue Outlook” projects that $5 billion of total $7 billion (about 71%) social network marketing spending in 2010 will consist of promotional expenditures.

From 2010 to 2015, social network promotional spending will grow about 380%. In 2011, it will grow 40% to $7 billion, and then slow down to about 14% growth in 2012, totaling $8 billion, However, social network promotional spending will then double to $16 billion in 2013, and continue rapid growth the next year, increasing 31% to $21 billion before slowing again with 12.5% growth to $24 billion in 2015.

Social Networking Advertising Spending will Grow 600%
Although Borrell data shows social network advertising spending will remain at lower levels than promotional spending through the next five years, the total growth rate will be an even higher 600%.  In 2011, social network ad spending will grow 200%, from $2 billion to $6 billion, putting it on close to an even keel with promotional spending.

Ad spending will remain close to promotional spending in 2012, rising almost 17% to $7 billion.  In 2013, ad spending will once again lag behind promotional spending, growing a very healthy 43% to $10 billion. Growth will then continue at a still impressive 20% pace to $12 billion in 2014 and 17% pace to $14 billion in 2015.

Consumers are Fueling Social Network Marketing Spending Growth
Borrell analysis indicates the rapidly growing marketing spend in social networking is fueled by wildly climbing consumer use of social networking services. The paper cites data from comScore which says Facebook alone had more than 100 million unique visitors in the US last December, out of 400 million registered users worldwide.

The average Facebook visitor came to the site 27 times during that month, almost once a day. As of the end of 2009, one hour in every nine spent online was spent on a social network site. More than two-thirds of the nation’s largest businesses recruit new employees through social networks, and 13% more plan to start this year.

To have professional Social Networking built for your business, product or brand contact the Social Network Marketing Experts at Social Marketing Builders or call 816-842-7774 today to speak with an expert who can setup, manage and expand your business online with social networking for as little as $350

Robert ‘Dot Com’ Jackson
Internet Builder Consulting – Building BETTER websites since 1995
Social Marketing Builders – Building Expert Social Network Solutions for Business
Corporate Offices 816-842-7774

Young Adults Spend More Time on Internet than All other Media

American young adults spend more time online than consuming other forms of media, according to [pdf] a new study from Edison Research.

Web Time Doubles Radio Time
“Radio’s Future II: The 2010 American Youth Study” indicates that during an average day, Americans age 12-24 spend two hours and 52 minutes on the internet, making the web the media format American young adults spend the most time consuming. Television closely follows with a daily average of two hours and 47 minutes.

Listening to the radio came in a distant third with a one hour and 24 minute daily average. With a daily average of one hour and 10 minutes, video games closely trailed radio, followed by talking on the telephone (one hour and four minutes). Time spent reading magazines and newspapers is negligible.

Radio Time Once almost Tripled Web Time
Media consumption habits among American young adults have changed dramatically since 2000. The study indicates that during an average day in 2000, Americans age 12-24 spent two hours and 43 minutes listening to the radio, the highest amount of time spent consuming any media listed and almost double the time they spend with radio today. Television followed closely behind at two hours and 37 minutes, similar to its current result.

Talking on the telephone came in a distant third at one hour and 44 minutes, slightly more popular than today. The internet only accounted for 59 minutes of an average day, meaning American young adults spent close to three times as much time consuming radio as they did consuming the internet.
In somewhat of a surprise, video games only accounted for 42 minutes of an average day, while reading magazines and newspapers had expectantly low time totals.

Internet Has Highest Percentage Spending More Time
Unsurprisingly considering results of the previous questions, the internet ranked as the media format with the highest percentage of American young adults saying they are spending more time consuming it today than one year ago (48%). Telephone followed distantly with 28% consuming it more today, in turn followed unexpectedly by radio (27%). Going to the movies was the only media format that 20% or more of American young adults said they are consuming more today than one year ago (20%).

The trend for all media usage continues to show Internet (including websites, search engines and Social Networking) growing at a faster pace than any other media in history.  It took nearly 20 years for television to reach the same market penetration as the Internet did in less than 3 years.

Contact Internet Builder Consulting Online today or call us at 816-842-7774 to see how you can reach more buyers and sell more using the Internet with a professional website, Search Engine Optimization (SEO) or Social Network Marketing.

Internet Builder Consulting – Building Better Websites, Search Engine Optimization and Social Network Marketing

Tweeting for Business & Other Social Media Marketing

There has been a tremendous amount of hype the past few months about social networking, Twitter, Facebook, LinkedIn.com and dozens of other websites designed to connect socially.  One primary item lacking is a Return on Investment (ROI) analysis to determine if the social marketing is a fad or truly valuable to a business.  In terms of the messages being shared they range from “I am selling something” or “I am writing an agreement” to perfectly valid news and information about business, websites, marketing and life. 

Next there are the groups of people working together who all connect with you and share the SAME message at the same time bombarding people with an endless ongoing stream of Tweets and Facebook updates and annoyances.  The people and companies using social media marketing to just throw anything up and hope it helps are doomed to fail.  Nobody wants to be sent the same message from 10 different people within 20 seconds; never have your entire company or marketing agency send the same message out within any short time.  If there is a valid observation, business idea, success story (not that you are writing a contract, that is narcissistic and not going to impress anyone) then be sure to Tweet away.

Consider posting ideas that improve the lives or business for customers and friends.  If you have a business and personal account try to keep them somewhat separate; it is ok to be friends with clients but not ok to bombard either with inappropriate photos or messages.  A friend in the computer industry recently published his Facebook profile and connected with numerous clients and new prospects online only to realize later he has place ‘I LIKE BEER AND WOMEN’ as the only interest listed in his profile.  It was an oversight where he was being sarcastic rushing through the profile setup but it came across as unprofessional, he changed it. 

No Matter What…restrain the urge to post or publish junk or useless information or things that do not apply to your target audience or company just because you have nothing else to share.  There are days that need no social media marketing, it is better to share pertinent interesting information that people will read than to just post something to say you did.  Twitter is great for entertainment and shopping, there are MILLIONS of people following actors and public figures who share all types of random thoughts from bathroom breaks to drinking coffee that some people apparently find interesting.  Rather than posting similar items without any potential for ROI consider linking social networking accounts so they all update at the same time.

Cross linking the accounts permits the sharing of valid interesting information (and some junk, we all do it) without spending every day logging into dozens of websites trying to remember username or password hoping someone might find what you shared worth reading.  Since I setup and began to actively post valid information I have had two new legitimate (paying) business customers come from Facebook.  Checking the hundreds of followers on Twitter I noticed most of my x-girlfriends, a few people I fired, some other local website companies hoping they might learn how to get a website listed on search engines and dozens of other people I am sure will become stalkers in the near future…no paying customers yet but what the heck it’s free!

Robert ‘Dot Com’ Jackson
BuilderSocialMedia.com – Building Social Media for Business
BuilderConsulting.com – Building Better Websites & Internet Solutions since 1995
913-814-8844

Building Better Social Media Networking, Marketing, Blogs & Websites

Nearly 33% of active Internet users utilizing social networking sites every day,* social media sites are your greatest strategic asset to attract new customers and build brand awareness and instantly communicate a message to clients worldwide.
The time required for small- and mid-sized businesses to create and maintain just one social network profile (experts say about 32 hours per month), launching and nurturing a complete campaign that brings success across multiple channels is a challenge.
Builder Social Media builds strategic, comprehensive social media solutions so you can focus on your core competencies while we focus on ours – building effective, affordable, and on target social media campaigns to maximize your marketing ROI while saving you time and money.
The average in-house social media expert costs $84,000/year, including salary, benefits and taxes, our solutions save you 90% and more than 13,000 hours per year while delivering the same results.
Want better results? Go beyond the profile.
Anyone with an Internet connection can set up a profile on LinkedIn, Facebook, Twitter, Plaxo, Blogger, Activerain or Fast Pitch but there are specific methods that are more effective and Builder Social Media knows how.
If you want it done right, partner with Builder Social Media
Builder Social Media will build your Social Media Marketing working with your team to deliver the right conversations and captivate your audiences while saving you time and money, protecting your brand, and maximizing your marketing investment. With time-saving, affordable social networking solutions from Builder Social Media, there’s no reason to miss out on these tremendous new business opportunities that can:
• Establish, build, and maintain quality customer relationships
• Position you as an industry leader and a Subject Matter Expert in your field
• Create high-quality back links to your website to boost your Search Engine ranking efforts
• Protect your online reputation and brand. We can reserve your name on the top social networks before your competitors do it for you.

visit us online at www.BuilderSocialMedia.com today to find out how you can reach more people online by building social media marketing that works!

Robert ‘Dot Com’ Jackson
BuilderConsulting.com
913-814-8844 Offices