Last week a new client came to Builder Consulting asking for help updating the 3 year old website built by another website company. The customer shared they were impressed that every time they contacted Builder Consulting someone was able to instantly assist them and the completed project of transferring the website was done in a day. Discussing this further the customer said he had been calling and emailing the current website company for more than two weeks never once reaching anyone, having a return call or email response.
The customer elaborated further that the other website company had four (4) full time sales people and only one (1) full time website developer with no programmers, no website hosting staff, no project managers and no customer service staff. Apparently the few people who worked at the other website company were all out of town trying to sell more websites at a trade show leaving nobody to help customers or make updates for websites already built. The inherent problem with companies like this is they will sell far more than they are capable of completing to pay salespeople commission and keep closing new business without any regard to service or results after the sale.
If a website company only has a handful of website developers the chance is they are busy building websites for new customers the salespeople are selling without any time to assist current and past customers. Any company selling websites or online marketing without a full time staff (NOT a single person or two trying to keep up with new work) is not going to be capable of properly servicing, updating, developing new systems or solutions and researching the constant changes in online technology for customers. Builder Consulting builds websites with a team of 8 to 10 experts working together in addition to the full time support and website updating staff to handle most requests within 24 to 48 hours.
When asked why the other website company was selected years ago the customer simply said they had a great sales pitch and a list of companies they had worked with….but he had never verified any of the information and only found out after the fact that the website company was unable to support him after the initial sale. When it comes to online solutions there is no capacity for any single person or even two or three people to design, develop, program, publish, support, update, manage and plan for future needs of customers. It takes a team of experts and when it comes to online development, if you want it done right, size DOES matter.
Consider if someone was attempting to build a home along out of the back of a pickup truck and then decided he could make more money by hiring 4 people to go sell homes for him. If the 4 salespeople were successful it would matter little how good the lone builder was because he would be unable to properly build the foundation, frame the home, do all plumbing, frame the home, complete the drywall, electrical, roofing, paint, lay the driveway then decorate the home alone or even with 1 or 2 people helping – the same thing applies to building a website – it cannot be done properly without a team of experts. After the home or website is built there MUST BE a strong experienced support team to follow up, assist and maintain everything otherwise it is like having the best billboard in town hidden in your basement!
The Builder Consulting teams of experts typically complete 20 websites each month with an average start to completion timeline of 4 to 6 weeks. Once the websites are completed and published Builder Consulting markets, manages, updates and maintains each website with a priority for CURRENT CLIENTS above new business resulting in a 93% customer satisfaction and retention rate unheard of in the website industry. Find out how true customer service and results can work for your company and contact Builder Consulting today for an expert consultation.
Robert ‘Dot Com’ Jackson
BuilderConsulting.com – Building Better Websites and Online Solutions Since 1995
913-814-8844 Offices
