Google PageRank by DotCom

PageRank is basically a website popularity rating, and a websites PageRank is determined by the inbound links from other websiteson the internet. A PageRank can be as low zero (0) to as high as ten (10). Google’s algorithms determine a website’s PageRank by dividing the PageRank for each of the inbound linking webpage by the number of outbound links on each of those webpages, factoring in each page’s PageRank, and then summing the results for all inbound links.

PageRank is Similar to Voting

PageRank considers each link a ‘vote’ for the webpage linked to. But unlike the normal voting process of “one person equals one vote”, the Google algorithm considers the votes of webpages with “more” (PageRank or shares) to have a greater influence or value. a link from a webpage with a PageRank of 7 is more valuable than a link from a page of PageRank 3; exponentially more valuable as I will outline below

The 80/20 Rule Online

Because of the nature of the Internet, a small number of webpages have a tremendous number of inbound links, and a large number of webpages have few links. Those with more links get higher PageRank

The value of PageRank is on a logarithmic scale increasing exponentially. Assuming that the base PageRank of 1 has a value of five (5), the value of a webpage link would be this:

Example:

Hypothetically a website obtains a continuous link from Builder Consulting’s home page (http://www.builderconsulting.com/) while the Builder Consulting home page contains about 70 outbound links and has a PageRank of seven (7).

There are a total of 50 other inbound links with the average PageRank for the webpages linking in is three (3) and those webpages have an average outbound link count of 10. From this, let’s calculate PageRank:

Builder Consulting’s Available PageRank per outbound link:
78,125 / 70 => 1,116

PageRank value contributed by 50 other sites:
125 * 50 / 10 => 625

Total PageRank value:
1,116 + 625 => 1,741

Looking it up in the table, the resulting PageRank for the home page is four (4)

The Three ‘P’s of Inbound Links for higher PageRank

As with the three ‘L’s of real estate, the three ‘P’s of inbound links are: PageRank, PageRank, PageRank! Note how in the above example the 50 inbound links of PageRank 3 offered less PageRank than the one (1) inbound link from BuilderConsulting.com with PageRank of 7.

Below is an example of what it would look like with base two (2) through ten (10)

Depending on the logarithmic base, PageRank fluctuates between four (4) and five (5) for this hypothetical example. However, starting with a logarithmic base of five (5) the one Builder Consulting link overpowers the 50 others! And because pages with a PageRank closer to 10 are listed higher in Google’s search engine results.

Robert ‘Dot Com’ Jackson
http://www.BuilderConsulting.com
913-814-8844 Offices