Nearly everyone with a pulse has a Facebook account today and all savvy marketers use Social Networks to reach customers. Facebook overtook Google as the #1 source of online referrals and continues to be the #1 location on the Internet. Google came out with Google+ in an attempt to capture back some of the lost traffic from Facebook but the masses have not migrated over to Google.
In steps Pinterest and up Pinterest will go as one of the top Social Networks due to some of the unique features and ease of use. When we setup our first company Pinterest account I had little hope it would benefit the company. I was wrong, within days the Pinterest account was sending more traffic to our company website than Facebook was (remember Facebook is the #1 referral source online today). In the first week of testing with a new Pinterest account the traffic reports showed Facebook referred 66 total visits while Pinterest referred 44 visits.
The most interesting thing of note is the amount of time spent on the website from different traffic sources. Facebook visitors spent an average of 51 seconds on the company website while visitors from Pinterest spent 4 minutes 41 seconds. The value of a Pinterest referral is higher since those visitors spent significantly more time looking through more pages of the website and reading the content.
Pinterest is not open to the public…yet, to create an account you must be invited by a current user or request an invitation from www.Pinterest.com. Currently, Pinterest is dominated by females at 87% of the users with males users making up 13%. The majority of users on Pinterest, at 80% are age 25-54. Pinterest is a visual Social Network meaning everything is formed around pictures of items found online ranging from websites to shoes, clothing, gadgets, computers, real estate or food. This works well with mobile devices such as the iPhone, Android phones and tablets.
|Pinterest Profile shows items online ranging from products to places or services and statistics|
The beauty of Pinterest is people can actually shop, learn and buy the products people ‘pin’ to their profile ranging from a set of headphones on Amazon.com to a new home from a home builder website. Each image ‘pinned’ must come from an active website with an image, FLASH does not work and neither does Facebook (I would guess that Facebook blocked them to try and keep the competition lower). The basic idea of Pinterest is a visual Twitter where users can ‘Follow’ other users, share items from other users on their accounts and post anything from any websites users want to share or promote.
Our company uses Pinterest to showcase examples of websites we built on one of the ‘Boards’ http://pinterest.com/robertdotcom/websites-seo/ while other boards showcase technology or products http://pinterest.com/robertdotcom/tech-computers/ that links to the online sources where customers may actually purchase the products. Overall the Pinterest site has a great look and feel, it is easy to setup, easy to use and has an incredibly high referral rate online. This means that the numbers will continue to grow as users are added and smart companies will use Pinterest to market their products, services and brands. Below is a nice graphic from Mashable outlining useful information:
Internet and Technology Expert