Pinterest for Online Marketing, the Latest Social Network

Nearly everyone with a pulse has a Facebook account today and all savvy marketers use Social Networks to reach customers.  Facebook overtook Google as the #1 source of online referrals and continues to be the #1 location on the Internet.  Google came out with Google+ in an attempt to capture back some of the lost traffic from Facebook but the masses have not migrated over to Google.

In steps Pinterest and up Pinterest will go as one of the top Social Networks due to some of the unique features and ease of use.  When we setup our first company Pinterest account I had little hope it would benefit the company.  I was wrong, within days the Pinterest account was sending more traffic to our company website than Facebook was (remember Facebook is the #1 referral source online today). In the first week of testing with a new Pinterest account the traffic reports showed Facebook referred 66 total visits while Pinterest referred 44 visits.

The most interesting thing of note is the amount of time spent on the website from different traffic sources.  Facebook visitors spent an average of 51 seconds on the company website while visitors from Pinterest spent 4 minutes 41 seconds.  The value of a Pinterest referral is higher since those visitors spent significantly more time looking through more pages of the website and reading the content.

Pinterest is not open to the public…yet, to create an account you must be invited by a current user or request an invitation from  Currently, Pinterest is dominated by females at 87% of the users with males users making up 13%.  The majority of users on Pinterest, at 80% are age 25-54.  Pinterest is a visual Social Network meaning everything is formed around pictures of items found online ranging from websites to shoes, clothing, gadgets, computers, real estate or food.  This works well with mobile devices such as the iPhone, Android phones and tablets. 

Pinterest Profile shows items online ranging from products to places or services and statistics

The beauty of Pinterest is people can actually shop, learn and buy the products people ‘pin’ to their profile ranging from a set of headphones on to a new home from a home builder website.  Each image ‘pinned’ must come from an active website with an image, FLASH does not work and neither does Facebook (I would guess that Facebook blocked them to try and keep the competition lower).  The basic idea of Pinterest is a visual Twitter where users can ‘Follow’ other users, share items from other users on their accounts and post anything from any websites users want to share or promote.

Our company uses Pinterest to showcase examples of websites we built on one of the ‘Boards’ while other boards showcase technology or products that links to the online sources where customers may actually purchase the products.  Overall the Pinterest site has a great look and feel, it is easy to setup, easy to use and has an incredibly high referral rate online.  This means that the numbers will continue to grow as users are added and smart companies will use Pinterest to market their products, services and brands.  Below is a nice graphic from Mashable outlining useful information:

Pinterest is only one of the top Social Networks required to effectively market online as a key part of any Search Engine Optimization (SEO) program.  Search Engine Optimization includes on-site SEO aspects such as how the website is built, code, META Tags, content, etc. with off-site SEO completing the program.  Social Networks encompass the majority of off-side SEO today since they are the top referral sources on the Internet.  Do not think of Social Networks as stand along products, consider them an important part of a complete online marketing program for your business, product or service.
Follow or connect with us online for the latest news, updates and information

Robert ‘Dot Com’ Jackson

Internet and Technology Expert

Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing Solutions since 1995 

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Up ↑

%d bloggers like this: