Social Networking has been around for years, it transformed from a place to catch up with old friends from college or find a new band to the top online marketing platform in less than 5 years. There are several recent studies that cover a wide range of statistical data, use and success from all of the social networks.
- Facebook is still King: As of April 2013 Facebook has had over 120 BILLION Impressions where the longer posts were less read and less interacted with than shorter ones in the 100-119 character range. Posts with Questions drove interaction up 10-20% as the chart below illustrates (on the left you see the character length and the red is posts with Questions while blue is posts Without Questions).
- Timing is Everything – the KISSMetrics study found that the best time to post on Twitter for ReTweets is 5PM. The best time to post on Facebook for the most Shares is 1PM. The best number of times to Tweet on Twitter is 1-2 Tweets per hour while it is best to post an average of once every two days on Facebook.
- A study by Bit.ly and Raka found the best time to post on Twitter for Clicks is 1-3PM while the best overall time for posts on Facebook to receive the most clicks is 3PM. Forget about Tweeting anything important after 8PM or posting on Facebook after 3PM Friday
- A third study by Argyle Social found the best time to post on both Facebook and Twitter is 9AM-7PM. Tweets during the Weekday have 14% more interaction than on Weekends. The last item is the most unusual since the study found posts on Facebook have 32% more interaction on Weekends than Weekdays. Most other studies conflict with this finding the best times to post on Facebook are during the week.
- 70% of Consumers Trust Recommendations on Brands from Friends:
This is # 1 reason Facebook GraphSearch engine is going to change the way companies market online. People like to work with, go where, be with and buy from others that they know and trust. Facebook has more information about people than any other site on the Internet thus when someone searches for a “Pizza Place’ or ‘Real Estate Agent’ and Facebook shows them a list of pizza places friends like or real estate agents friends work with they are highly likely to use what friends did.
- The average ‘Shelf Life’ of Social Networking Links or Posts is only 3 Hours. A study by Bit.ly tracked user posts on Facebook, Twitter, YouTube and direct on Bit.ly showing the most interaction happens within the first 60 minutes of a post. The chart below shows the density or views/interactions on the left with the time/seconds across the bottom.
- Women Spend 30% more time on Social Networking websites than men. This study by ComScore is fairly well known although I would say I am the exception to the rule since I am on Social Networks 12+ hours a day! Some social networking sites like Pinterest have a significantly higher rate of use by women over men while others like Twitter are closer to equal.
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