As of Tuesday April 21st 2015 Google is going to rank websites built ‘mobile friendly’ structure outlined by Google in April 2014 higher for online shoppers. This means that if you have an older website (usually more than 2 years old) that is not built to the new Google standards then you will start to slip down in search engine search results as other mobile friendly websites rank higher.
Google announced online: “Today’s the day we begin globally rolling out our mobile-friendly update,” Google said in a blog post Tuesday. “Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
This change is due to the fact that nearly 60% of all online traffic starts on mobile devices and 46% of actual buyers are using mobile devices. Google has the clout and power to significantly affect the success or failure of companies who rely on traffic from search engines. For years we have been explaining to client’s that Google products such as Blogger are preferred to competing software such as WordPress or the value of Google+ for online marketing. This was clearly illustrated by the European Union filing against Google for ranking Google owned products and tools above competitors.
The best move for your business is to start work on a new website built in the Google friendly structure so you can reach more buyers and sell more online. Even the best websites have to be rebuilt and redesigned at some point. Utilize the content, images, look/feel of your current website for consistent branding while having a new custom website built to keep on top of Google search results. If you would like a no-cost expert consultation on getting your website Google-friendly to remain in front of the competition contact the Internet Experts at www.InternetBuilderConsulting.com or connect with us on Facebook for tips, tools and expert examples of success.
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