How to Connect Facebook to Twitter for Automatic ‘Tweets’ from Facebook Posts on Profiles and Pages

Managing social networks is time consuming so it’s important to automate as much as you can based around where you are most comfortable.  If you use Facebook and have a Profile or Page for your company, product or service there is a fast, easy way to connect Facebook to Twitter so that whatever you post on Facebook will automatically be fed to your Twitter account.

Step 1: Login to your Facebook account, go to www.Facebook.com/Twitter and you will see every page and profile you manage with an option to ‘Link to Twitter’.

 

Step 2: Selecting the Link to Twitter option requires you to login to the Twitter account you wish to automatically publish Facebook posts to and then authorize the account access.

Step 3: Once you have authorized Facebook to post to your Twitter account you will be returned to Facebook to select which types of updates you want automatically posted to Twitter.

Once you have completed everything the Facebook Link to Twitter system will automatically reformat any post with a short URL that will link users to the Facebook post whenever it may be longer than the 144 characters Twitter permits.

Need Social Networking setup, optimization, marketing and training?  Contact the Internet Experts at Internet Builder Consulting 816-842-7774 for a free professional consultation and complete packages from only $350!

Robert Dotcom Jackson

Internet & Technology Expert

Internet Builder Consulting – Building BETTER Websites, SEO & Social Marketing Solutions since 1995

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An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience.  In terms of marketing this seems like a no-brainer since anyone can post an ad, article, news or information and reach more people without having to setup a pay per click account.  Initially the fee was $5 but once it proved to be a success the fee was raised to $7.

When anyone makes an update on a ‘Page’ or ‘Profile’ the option will show on the lower right side to ‘Promote’ this post with an estimated reach listed. We used this option to ‘Promote’ several posts from August 2012 to February 2013 and tracked the results.  Using Google Analytics, each post was tracked by the number of views and referrers it received naturally versus the ‘Promote’ option.

We expected the ‘Promote’ option to deliver a significantly higher return but were surprised when it was nearly the same as a regular post nearly every single time.  The ‘Promote’ option was used on the example below showed 331 views on the first ‘Promoted’ post while the second post had 296 views without any paid promotion.  There was a significant spike in views every time a post was shared on Facebook but the difference between a paid post and a normal one was usually around 10%.

The next thing we tried was posting the same link and information on other social networks such as Twitter, LinkedIn and Google+.  The Twitter post has no noticeable difference in traffic over a normal day similar to a post made on Google+.  The LinkedIn post, without promotion had a significant spike in traffic as you can see in the chart below showing the 3 times a post was made on LinkedIn.  The increase in visits from LinkedIn were significant but only 10% of the total traffic delivered from Facebook on either a paid or normal post.
The idea of paid promotion or ‘Pay Per Click’ on Facebook may seem like an easy way to reach a wider audience but the results show it has no real value…yet.  In an earlier article I wrote about Facebook Pay Per Click (PPC) options we tested last year.  The PPC marketing on Facebook produced zero results over a 12 month study using multiple accounts.  If a company is looking for ‘Branding’ alone then Facebook PPC ads are a viable option but there are too many problems with the tracking, click fraud and service to be effective for most users today.  If your company needs a BETTER Website, SEO or Social Marketing be sure to contact the experts at Internet Builder Consulting and let us know how we can help!
Robert ‘Dot Com’ Jackson

Internet & Technology Expert

816-842-7774 Office