How to Connect Facebook to Twitter for Automatic ‘Tweets’ from Facebook Posts on Profiles and Pages

Managing social networks is time consuming so it’s important to automate as much as you can based around where you are most comfortable.  If you use Facebook and have a Profile or Page for your company, product or service there is a fast, easy way to connect Facebook to Twitter so that whatever you post on Facebook will automatically be fed to your Twitter account.

Step 1: Login to your Facebook account, go to www.Facebook.com/Twitter and you will see every page and profile you manage with an option to ‘Link to Twitter’.

 

Step 2: Selecting the Link to Twitter option requires you to login to the Twitter account you wish to automatically publish Facebook posts to and then authorize the account access.

Step 3: Once you have authorized Facebook to post to your Twitter account you will be returned to Facebook to select which types of updates you want automatically posted to Twitter.

Once you have completed everything the Facebook Link to Twitter system will automatically reformat any post with a short URL that will link users to the Facebook post whenever it may be longer than the 144 characters Twitter permits.

Need Social Networking setup, optimization, marketing and training?  Contact the Internet Experts at Internet Builder Consulting 816-842-7774 for a free professional consultation and complete packages from only $350!

Robert Dotcom Jackson

Internet & Technology Expert

Internet Builder Consulting – Building BETTER Websites, SEO & Social Marketing Solutions since 1995

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Social Networking Benefits for SEO, Facebook and Google+

The best way to rank higher on a Search Engine is to build a BETTER website since SEO is not something you do ‘to’ a website it is how the website is built.  Strong valid content, proper META, TITLE and ALT Tags, formatting of pages and links all lead to higher rankings.  There are direct benefits from social networking since a key aspect of the Search Engine algorithms has always been ‘how many links from other sites go to your website’ and what is the value of those other sites.Facebook is still the leader online with 300 times more daily traffic than Google.  Google is attempting to draw some of the user base back with Google+ social network.  Google+ is built to be Search Engine friendly with the following key attributes:

  • Content is crawled nearly instantly (it IS Google) unlike Twitter and Facebook
  • Each post has a unique URL (the first 45-50 characters of the post are the title tag)
  • Google indexes the text of every post and creates hash tags based on top keywords
  • Any links to external websites are indexed and crawled which may lead to higher page rank
  • Posts that are shared, interacted with and +1’d are seen as more important
There seems to be a correlation between highly followed and interacted ‘Authors’ or ‘Pages’ with higher value for posts made from more popular profiles or pages.  This means that an author (profile) who posts links to external websites with strong well written text that receives multiple interactions is valued higher than posts made by other profiles with little to no interaction.
The image above shows how Google+ automatically pulls and displays the title of the post or page that was shared.  It also illustrates the ‘Likes’ and ‘shares noted in the numeric values (+20 people and 1 share on the left and +33 people and 4 shares on the right).  Google does not directly follow the links to external URL’s (website addresses) from posts but the people using Google+ do so so there is a benefit.
The key is interaction not just posts, the value comes from connections of the connections creating exponentially vast networks who see your information as each new person ‘+’ or shares your post.  Google owns Google+ so ALL content posted on Google+ is instantly indexed.  One study attributes Google+1’s as having a slightly higher value than Facebook interaction although it is .30 for +1’s and .27 for Facebook so it is a narrow margin.
Over the past few months we posted the same updates on multiple social networks to find Google+ had the fastest and widest rate of indexing and sharing posts on the Google Search Engine.  Facebook had a lower rate of indexing Google+ content but a higher rate of feeds from Facebook posts.  Twitter blocks Search Engines from indexing Tweets so Twitter has little to no SEO value.  Bing provides favoritism to Facebook since they have a mutual data sharing partnership which shows Facebook content ahead of Google+ content in most cases.  Google provides favoritism to Google+ because it is Google and it makes complete sense to list your company products ahead of the competition.
The top factor remains the quality of the web page or web site content which is where SEO is invaluable.  Building a proper website in the proper architecture with the proper content has always been the best way to rank higher on search engines.  The Internet Experts at Internet Builder Consulting have been teaching the values of Google+ for years and now the proof is in the SEO results!  If your company needs a better built website with SEO and Social Marketing for a complete solution contact the experts at Internet Builder Consulting today 816-842-7774
 
Robert ‘Dot Com’ Jackson

Internet & Technology Expert
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing Solutions since 1995

Online Marketing, SEO and Social Marketing Requires Expertise, a Team and a Company to Succeed

A quick search on Google for ‘Social Marketing’ returns 859 MILLION (859,000,000) results because every unemployed, fired or lazy person who calls themselves a ‘Social Media Marketing Expert’ has a social networking page.  Social Marketing CANNOT be done by an unemployed person working from home, by a college intern or by anyone at the office.  The entire basis of ‘Social Networking’ is multiple connections over multiple interfaces by multiple people – it cannot and will not work with 1 or 2 people ‘posting’ about your company, product or service online.

When we first started marketing using Social Networks in 2008 we recognized the value in using social networks as a method of expanding reach online.  Years later there are hundreds of millions of people attempting to use ‘Social Marketing’ as a job title although there is no such job.  Social Marketing is simply a part of an overall Online Marketing strategy and only works as part of that strategy.  If a company hires someone to do ‘social marketing’ but does not have an effective website, a wide spread national network to interact, promote and create the ‘buzz’ required.

The way search engines interpret social networking data, posts, pages and profiles is the key.  A Facebook business page or profile that has posts and only a small amount of interaction has no value at all.  This means no search engine lists the information and nobody on the social network saw it except you and the person who posted it.  There are literally hundreds of thousands of companies being ripped off every day by dishonest incompetent people claiming to ‘Do Social Marketing’.  A great example of this is a local company (we blocked out the name to protect the company) who hired an unemployed x-convict who has a Social Butterfly Marketing Facebook Page and Blog claiming to ‘Do Social Marketing’.

She created a Google+ page and a Facebook page and posts photos of the business owner every few days and even a logo or an address once or twice.  This has ZERO benefit for the company, there has not been a single interaction, never and thus nobody saw any of this except the lady posting it from home.

Another thing to watch out for with the ‘work from home’ social marketing is that they have nothing to lose, no business to take to court, no reputation at risk and no standards of conduct.  If you hire one of the ‘work from home’ unemployed ‘social marketers’ and then choose to terminate services they  may choose to steal all of your accounts, spread lies and false information about your business and use what little skill they have to harass you.  No legitimate company or professional would ever do such a thing so do your research and look at EVERYTHING the people have posted and make sure they have a solid business reputation with an office, staff and other professionals to support you.
Your grandmother can setup Facebook and so can every high school kid or unemployed convict in America so make a choice in QUALITY and select a business with multiple experts, customer service and a reputation to uphold.  Contact Internet Builder Consulting or Social Marketing Builders for an social networking setup, training, social marketing or an expert consultation by our teams of experts and a business with 18 years of continued success at 816-842-7774 from 8AM to 8PM

Social Networking Studies in Successful Social Marketing Timing, Posts, Interaction & Reach

Social Networking has been around for years, it transformed from a place to catch up with old friends from college or find a new band to the top online marketing platform in less than 5 years.  There are several recent studies that cover a wide range of statistical data, use and success from all of the social networks.

  • Facebook is still King:  As of April 2013 Facebook has had over 120 BILLION Impressions where the longer posts were less read and less interacted with than shorter ones in the 100-119 character range.  Posts with Questions drove interaction up 10-20% as the chart below illustrates (on the left you see the character length and the red is posts with Questions while blue is posts Without Questions).
  • Timing is Everything – the KISSMetrics study found that the best time to post on Twitter for ReTweets is 5PM.  The best time to post on Facebook for the most Shares is 1PM.  The best number of times to Tweet on Twitter is 1-2 Tweets per hour while it is best to post an average of once every two days on Facebook.
  • A study by Bit.ly and Raka found the best time to post on Twitter for Clicks is 1-3PM while the best overall time for posts on Facebook to receive the most clicks is 3PM.  Forget about Tweeting anything important after 8PM or posting on Facebook after 3PM Friday
  • A third study by Argyle Social found the best time to post on both Facebook and Twitter is 9AM-7PM.  Tweets during the Weekday have 14% more interaction than on Weekends.  The last item is the most unusual since the study found posts on Facebook have 32% more interaction on Weekends than Weekdays.  Most other studies conflict with this finding the best times to post on Facebook are during the week.
  • 70% of Consumers Trust Recommendations on Brands from Friends:
    This is # 1 reason Facebook GraphSearch engine is going to change the way companies market online.  People like to work with, go where, be with and buy from others that they know and trust.  Facebook has more information about people than any other site on the Internet thus when someone searches for a “Pizza Place’ or ‘Real Estate Agent’ and Facebook shows them a list of pizza places friends like or real estate agents friends work with they are highly likely to use what friends did.
  • The average ‘Shelf Life’ of Social Networking Links or Posts is only 3 Hours.  A study by Bit.ly tracked user posts on Facebook, Twitter, YouTube and direct on Bit.ly showing the most interaction happens within the first 60 minutes of a post.  The chart below shows the density or views/interactions on the left with the time/seconds across the bottom.
  • Women Spend 30% more time on Social Networking websites than men.  This study by ComScore is fairly well known although I would say I am the exception to the rule since I am on Social Networks 12+ hours a day!  Some social networking sites like Pinterest have a significantly higher rate of use by women over men while others like Twitter are closer to equal.
Statistically Social Networks are THE place to market no matter what age, gender, race or location you are targeting.  Social networks constitute over 20% of the total online time worldwide with more daily users on Facebook alone than ALL search engines combined.  The key is knowing how to setup, optimize, manage and obtain the most interaction.  If you would like an expert consultation on social networking, social media marketingsearch engine optimization or simply have a question Contact the Internet Experts at Internet Builder Consulting  online or Call us at 816-842-7774.

 

An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience.  In terms of marketing this seems like a no-brainer since anyone can post an ad, article, news or information and reach more people without having to setup a pay per click account.  Initially the fee was $5 but once it proved to be a success the fee was raised to $7.

When anyone makes an update on a ‘Page’ or ‘Profile’ the option will show on the lower right side to ‘Promote’ this post with an estimated reach listed. We used this option to ‘Promote’ several posts from August 2012 to February 2013 and tracked the results.  Using Google Analytics, each post was tracked by the number of views and referrers it received naturally versus the ‘Promote’ option.

We expected the ‘Promote’ option to deliver a significantly higher return but were surprised when it was nearly the same as a regular post nearly every single time.  The ‘Promote’ option was used on the example below showed 331 views on the first ‘Promoted’ post while the second post had 296 views without any paid promotion.  There was a significant spike in views every time a post was shared on Facebook but the difference between a paid post and a normal one was usually around 10%.

The next thing we tried was posting the same link and information on other social networks such as Twitter, LinkedIn and Google+.  The Twitter post has no noticeable difference in traffic over a normal day similar to a post made on Google+.  The LinkedIn post, without promotion had a significant spike in traffic as you can see in the chart below showing the 3 times a post was made on LinkedIn.  The increase in visits from LinkedIn were significant but only 10% of the total traffic delivered from Facebook on either a paid or normal post.
The idea of paid promotion or ‘Pay Per Click’ on Facebook may seem like an easy way to reach a wider audience but the results show it has no real value…yet.  In an earlier article I wrote about Facebook Pay Per Click (PPC) options we tested last year.  The PPC marketing on Facebook produced zero results over a 12 month study using multiple accounts.  If a company is looking for ‘Branding’ alone then Facebook PPC ads are a viable option but there are too many problems with the tracking, click fraud and service to be effective for most users today.  If your company needs a BETTER Website, SEO or Social Marketing be sure to contact the experts at Internet Builder Consulting and let us know how we can help!
Robert ‘Dot Com’ Jackson

Internet & Technology Expert

816-842-7774 Office

Loyalty is Created and Earned by Doing What is Right

With a challenging economy, high unemployment and an unclear future the value of loyalty has never been higher.  Today most companies have lost sight on the things that should be the MOST important such as service, support, solutions, respect, results and loyalty.  
When the economy tanked dozens of the builders and real estate customers we work with went from having large marketing budgets to barely being able to pay the bills.  The first few calls came in 2007 where someone asked to ‘take down the website’ because they could not afford to pay for the hosting or marketing.  Many companies would simply go ahead and disconnect service but we choose to take a different route.  I personally contacted everyone who called to let them know we appreciate their business, support and loyalty so we were going to return that loyalty and support by paying the bills for the customer until things were better.  
The first few times I did this the lady who handles our accounting nearly had a heart attack.  Not only was I telling her to stop trying to collect money I was explaining that WE were now paying the bills for the customers.  Many of these companies and people were the same ones who helped our small website company get started from my house in 1995 buying websites from ‘that Dotcom guy’ when business was good and few companies felt they really needed a website to sell a home.  As the market and technology changed websites and online marketing became invaluable and when times are tough a website may be the only hope a builder has to reach a buyer…so we keep the websites on.  The decision to do what is right instead of what is most profitable has made cash flow tight from time to time but given the choice to make more or help more we will always choose to help.
Google’s motto is “Don’t Be Evil” while Internet Builder Consulting’s motto is “Do What is Right and Make it Better Because We are Here”.  There are literally thousands of people and companies who offer websites, SEO and online marketing today.  What has made Internet Builder Consulting successful, the Best Place to Work in Kansas City with 91% customer retention are a few key things.

1. Always give more

Go above and beyond to take care of the customer, help find a resolution no matter who is at fault, no matter what time or what day it is.  Under promise and over deliver whenever possible, communicate and make sure the customer and staff knows how much you appreciate them.

2. Be transparent with your business, products and services

Things happen, staff changes from time to time and mistakes or delays are inevitable no matter how good you are or how well run things may be.  When something goes wrong address it, learn from it and make sure the customer knows it will be resolved.  We use social networks to share updates for the company, planned system updates or upgrades and to educate on new technologies since education is ALWAYS better than sales.  Never ever sell something if you do not have that expertise in-house with complete control of the quality, capabilities and results.  Never misrepresent yourself as something you are not, it may help increase sales in the short term but eventually people find out.

3. Build a better relationship on Social Networks

Have everyone in the company join social networks and interact with customers, post updates and ideas on projects and get to know the people we work with.  Customers are on Facebook or Twitter where they may read updates, company news or events and contact you if they need something.  If you really care about the companies and people you work with then get involved with them and learn more about who they are, what they enjoy and causes they support.  Internet Builder Consulting has donated dozens of websites to charities, organizations and worthy causes for customers.

4. Walk the Walk, if you Sell It you should Do It (better than anyone else)!

If you sell websites and website hosting then you better have a crack team of website designers, developers, SEO and Social Marketing experts ON STAFF and have all of that setup properly for your company.  Too often someone sells a service they don’t use or really understand, such as Social Marketing or SEO, simply because it is a ‘hot item’ customers ask for.  Internet Builder Consulting started writing articles, teaching website, online marketing and SEO classes in 1999 and Social Marketing classes in 2007 and all services are practiced every day at the office.  It takes a team of dedicated experts to keep ahead of the technology curve.
5. Be Loyal
No matter what, be loyal to the customers, companies and people you work with.  These are the people and businesses that helped you succeed so when they need help make sure you are there.  This extends past the office, we have customers who support Down Syndrome  diabetes, breast cancer and local charities which we volunteer for and donate websites, marketing, photography or whatever is needed.
Doing what is right is usually not what is easy or most profitable but it is the way we do business and live life.  It’s not about the money, it is about doing what you love with people you want to be around and companies you respect and support.
Robert ‘Dot Com’ Jackson
Founder, Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing
816-842-7774 Office

Facebook Graph Search ‘Search Engine’ Live and Competing with Google for Top Search Results with Social Networking User Data

Google has dominated the search engines for over 10 years now leaving Yahoo, Bing, AskJeeves, AOL and everyone else far behind.  Internet Builder Consulting has been saying it since 2009 when Facebook began showing ‘search results’ outside of Facebook using Microsoft Bing that it was only a matter of time before Facebook became it’s own ‘Search Engine’.  The time has come and past and now the Billions of Facebook Users will never have to leave Facebook to search on Google, Yahoo or Bing again.  The first version of Facebook Graph Search works on the most valuable aspect of Facebook, your friends, what they are doing, where they have been and what they like.

People use Facebook because it instantly connects them with like minded individuals, people ‘like ME’ which is common in society.  Facebook Graph Search provides levels of detail no other search engine can provide enabling you to search for ‘friends’ who like Pizza or have visited Spain or even locate someone you may have met at a store that helped you and you wanted to thank.

Interesting enough this works quite well since the latest professional to join the Internet Builder Consulting team, Jennifer was found through Facebook after some exceptional service at the pharmacy.  I used Facebook to narrow down a list of people names Jennifer that worked at a pharmacy in Kansas City and ended friends with our latest hard working team member!

The first version of Facebook Graph Search is focused on primarily searching ‘friends’ and connections   As the system progresses it will include Business Pages and Fan Pages eventually encompassing all aspects and INFORMATION stored on Facebook.  The image below is the new Facebook Graph Search menu with a few ‘suggested’ search options although you can search for ANYTHING!

No other search engine database has such a deep level of information to search through since Facebook knows who you are, where you live, who you are friends with, where you went on vacation, to lunch, what kinds of cars or hobbies you enjoy and MUCH more.  Facebook claims that only the information you share with friends is going to be searchable (most everything) although the Facebook Terms of Use everyone agrees to when they create an account clearly states Facebook owns all the data and can do whatever they want with it 🙂  What Graph Search means is companies are going to have to pickup the pace with Social Marketing.  There are more users on Facebook than Google every day and now that Facebook has Graph Search there is little reason to ever leave…

Google has its first real challenger here while Microsoft is going to see a boost in traffic on Bing.  When Graph Search doesn’t find the results you are looking for, you will also get a list of Bing web results within Facebook.  This also dramatically increases the value in Social Marketing Optimization (SMO) as part of any effective Search Engine Optimization (SEO) program.  It is NOT about the ‘likes’ a Facebook page has, it is about how it is setup, optimized and connected just like SEO is for a website.

Mark Zuckerberg said the main difference is Graph Search’s ability to deliver ‘answers’ rather than ‘links to answers’ makes it clear that Facebook and Bing are on the same page: The Bing team has long been working on a search solution that eschews “blue links” in favor of a search engine where people are as important as pages.

Bing Director Stefan Weitz recently stated that the majority of people doing research on the internet, for a new product, or a potential vacation, won’t rely on search engine page alone. They will turn to friends and experts to get additional input before making a decision. The more Bing enhances its social sidebar with increasing amounts of social data, the less you are likely to jump around to other sources.

If you would like to know more about how to setup, optimize, market and manage your business, products or services online contact The Experts at Internet Builder Consulting for a consultation 816-842-7774 – we helped create social marketing with 18 years experience building BETTER Websites, SEO and Social Marketing solutions.  Having a Facebook page with effective, optimized social marketing, has never been more important for the success of your business.

It’s not about the likes, it’s about the leads.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
816-842-7774 Office