Google Requires Mobile Friendly Websites to Rank Higher in Search Engine Search Results

As of Tuesday April 21st 2015 Google is going to rank websites built ‘mobile friendly’ structure outlined by Google in April 2014 higher for online shoppers.  This means that if you have an older website (usually more than 2 years old) that is not built to the new Google standards then you will start to slip down in search engine search results as other mobile friendly websites rank higher.

Google SEO
Google SEO

Google announced online: “Today’s the day we begin globally rolling out our mobile-friendly update,” Google said in a blog post Tuesday. “Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”

This change is due to the fact that nearly 60% of all online traffic starts on mobile devices and 46% of actual buyers are using mobile devices.  Google has the clout and power to significantly affect the success or failure of companies who rely on traffic from search engines.  For years we have been explaining to client’s that Google products such as Blogger are preferred to competing software such as WordPress or the value of Google+ for online marketing.  This was clearly illustrated by the European Union filing against Google for ranking Google owned products and tools above competitors.

The best move for your business is to start work on a new website built in the Google friendly structure so you can reach more buyers and sell more online.  Even the best websites have to be rebuilt and redesigned at some point.  Utilize the content, images, look/feel of your current website for consistent branding while having a new custom website built to keep on top of Google search results.  If you would like a no-cost expert consultation on getting your website Google-friendly to remain in front of the competition contact the Internet Experts at www.InternetBuilderConsulting.com or connect with us on Facebook for tips, tools and expert examples of success.

Robert Dotcom Jackson

Internet & Technology Expert

Internet Builders – Building BETTER Websites, SEO & Social Marketing Solutions since 1995

913-963-6792 Mobile or Text 10AM to Midnight

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Robert Dotcom Jackson and Internet Builder Consulting Honored by the Mayor

Robert Dotcom Jackson of Internet Builder Consulting speaking at City Hall
Robert Dotcom Jackson of Internet Builder Consulting speaking at City Hall

It’s easy to win an award for doing a nice website since there are thousands of companies who offer awards for paid entries each month. A unique recognition is that of being honored by The City of Kansas City and the Mayor of Kansas City at City Hall for Outstanding Work and an Outstanding Small Business (under 50 people). Internet Builder Consulting and Robert Dotcom Jackson were invited to City Hall to receive the award, meet with the Mayor, City Council and was later featured on NBC News for innovative business success. Check out the video of Internet Builder Consulting and Robert Dotcom Jackson speaking at City Hall from the City of Kansas City news station channel 2

Social Networking Studies in Successful Social Marketing Timing, Posts, Interaction & Reach

Social Networking has been around for years, it transformed from a place to catch up with old friends from college or find a new band to the top online marketing platform in less than 5 years.  There are several recent studies that cover a wide range of statistical data, use and success from all of the social networks.

  • Facebook is still King:  As of April 2013 Facebook has had over 120 BILLION Impressions where the longer posts were less read and less interacted with than shorter ones in the 100-119 character range.  Posts with Questions drove interaction up 10-20% as the chart below illustrates (on the left you see the character length and the red is posts with Questions while blue is posts Without Questions).
  • Timing is Everything – the KISSMetrics study found that the best time to post on Twitter for ReTweets is 5PM.  The best time to post on Facebook for the most Shares is 1PM.  The best number of times to Tweet on Twitter is 1-2 Tweets per hour while it is best to post an average of once every two days on Facebook.
  • A study by Bit.ly and Raka found the best time to post on Twitter for Clicks is 1-3PM while the best overall time for posts on Facebook to receive the most clicks is 3PM.  Forget about Tweeting anything important after 8PM or posting on Facebook after 3PM Friday
  • A third study by Argyle Social found the best time to post on both Facebook and Twitter is 9AM-7PM.  Tweets during the Weekday have 14% more interaction than on Weekends.  The last item is the most unusual since the study found posts on Facebook have 32% more interaction on Weekends than Weekdays.  Most other studies conflict with this finding the best times to post on Facebook are during the week.
  • 70% of Consumers Trust Recommendations on Brands from Friends:
    This is # 1 reason Facebook GraphSearch engine is going to change the way companies market online.  People like to work with, go where, be with and buy from others that they know and trust.  Facebook has more information about people than any other site on the Internet thus when someone searches for a “Pizza Place’ or ‘Real Estate Agent’ and Facebook shows them a list of pizza places friends like or real estate agents friends work with they are highly likely to use what friends did.
  • The average ‘Shelf Life’ of Social Networking Links or Posts is only 3 Hours.  A study by Bit.ly tracked user posts on Facebook, Twitter, YouTube and direct on Bit.ly showing the most interaction happens within the first 60 minutes of a post.  The chart below shows the density or views/interactions on the left with the time/seconds across the bottom.
  • Women Spend 30% more time on Social Networking websites than men.  This study by ComScore is fairly well known although I would say I am the exception to the rule since I am on Social Networks 12+ hours a day!  Some social networking sites like Pinterest have a significantly higher rate of use by women over men while others like Twitter are closer to equal.
Statistically Social Networks are THE place to market no matter what age, gender, race or location you are targeting.  Social networks constitute over 20% of the total online time worldwide with more daily users on Facebook alone than ALL search engines combined.  The key is knowing how to setup, optimize, manage and obtain the most interaction.  If you would like an expert consultation on social networking, social media marketingsearch engine optimization or simply have a question Contact the Internet Experts at Internet Builder Consulting  online or Call us at 816-842-7774.

 

Social Marketing Optimization (SMO), Social Networking Optimization & Search Engine Optimization (SEO)

The online marketing world changed when Facebook became the #1 destination on the Internet.  Somehow most of the marketing firms, ad agencies and website designers missed the boat.  Social Marketing is not a new ‘separate’ thing for companies to do, it is one of the main requirements for Search Engine Optimization (SEO) success.  Everyone optimizes for Google since Google has 67% of the entire search engine traffic but Facebook has 300 times more traffic than Google.

Facebook has unique insight into users that no other company can complete with.  By joining Facebook everyone must agree to the ‘Terms of Use’ which grants Facebook permission to use ALL of your data (both public and private) for marketing and analytics.  Facebook knows who your friends are, where you like to eat, what companies you ‘Like’, what locations your friends ‘Like’, what kind of music, movies, sports and other things that even your closest friends may not be aware of.

In 2010 Facebook partnered with Microsoft to integrate Bing as the search provider for users.  In 2013 Facebook turned itself into a search engine with the release of Facebook GraphSearch with additional content provided by Microsoft Bing.  Since Facebook has over a BILLION active users as of December 2012 the best place to reach someone online is now Facebook.  Google is competing with Facebook for traffic and users but still uses Facebook posts, interactions and content as the #1 ranking criteria when determining how high to list a website on the Google Search Engine.

This clearly outlines that Social Networking has been a key aspect of Search Engine Optimization since 2008 when the first cooperative data exchanges were introduced.  Social Networking is an art form similar to SEO in terms of how it needs to be setup, linked and optimized.  If social networks are setup incorrectly they will bring little to no benefit for a business, product or service.  Consider the example below setup for Distinctive Homes of Las Vegas where the Facebook page is listed #1 above ALL other builders when someone uses the new Facebook GraphSearch:

Based upon how the company Facebook page and content were setup and optimized they show up #1 above all the competition.  A Google+ profile and company page improves ranking on Google when setup and optimized properly.  Companies who are missing the key element of Search Engine Optimized Social Networking are missing out on more than 50% of potential reach online.  SEO and Social Marketing cannot be separated  they must be managed and maintained as part of an overall cohesive online marketing strategy to be successful.  The Facebook GraphSearch first searches Facebook for content related to what you type then displays content from Bing search engine.  The example below illustrates how a search for ‘Kansas City Pizza’ first shows the top result 11 of my immediate connections ‘Like’ followed by the most popular result, Grinders Pizza and then suggestions for additional terms based on location (Kansas City, Missouri or Kansas City, Kansas).

Adding a location to a search on Facebook is the same as adding a location to a search on any search engine.  People who just search for ‘Pizza’ may end up with results for pizza places all over the world while people who specify a location will end up with better results.  With the results above for ‘Kansas City pizza’ I could easily optimize any of the local pizza joints Facebook page to place them in the top few search results. The Social Marketing Optimization works for any business and dramatically improves rankings on search engines.  A search for ‘Websites, Search Engine Optimization’ on Facebook GraphSearch brings up our company website first along with several suggestions related to this based on the traffic, interaction and how well the page has been optimized.

The key successfully integrating SMO and SEO is understanding how both social networks and search engines organize, rank and display data.  Today the majority of links created TO websites are coming from Social Networks thus a website that is properly search engine optimized integrating social networking with social marketing optimized can easily have thousands upon thousands of active, high value links.  The example below shows how one of our company websites is ranked by Google at 162,656 active links!

A website is not complete without being optimized for search engines and social networks.  Search Engine Optimization is, in part, how a website is built and what content is placed within the website but the largest factor today on how well a website ranks is social networking.  A successful website will incorporate SEO, Social Marketing with Social Marketing Optimization (SMO) and a strong ongoing online marketing campaign.  Social Networking IS part of SEO and must be handled by the same experts who build the website, optimize the website and market the website for the best results.  Ongoing adjustments with the website and online marketing need to be made as social networks change, release new features and search engines adjust ranking algorithms.

Make sure the website firm you hire has a COMPLETE understanding of the Internet, SEO and Social Networks or you may end up wasting time and money on an incomplete solution.

Robert ‘Dot Com’ Jackson
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing Solutions
816-842-7774  

Facebook Algorithms Demystified – Why You See What You See

Facebook REQUIRES users to agree with the ‘Terms of Use’ to create an account.  It does not matter what you do, post or say after that since you already agreed to the Terms of Use.  Everything on Facebook is tracked, recorded and used to determine advertisements  direct email marketing to users, what content shows up in the main ‘News Feed’ and even what ‘friends’ are displayed.

There are some ‘rumors’ going around pertaining to ‘your top Facebook Stalkers’ using the following trick to locate Facebook OrderedFriendsList data:

  1. Log into Facebook.com 
  2. Right click anywhere on the page (not on a photo or text area, click somewhere on the white space)
  3. Select “view page source”
  4. Press Ctrl + F
  5. Search for ” orderedfriends “
  6. Copy + paste the first set of numbers below to facebook.com/numbers   (ie. if the first set is 123456789 go to facebook.com/123456789)
  7. This shows the top ‘friends’ (or stalkers) that Facebook considers to have the most ‘connections’ which can mean a wide variety of things including who is looking at your profile, updates and photos the most!
The top factors Facebook uses to generate the orderedfriends list include:

  1. How many friends you have in common with the other person
  2. Length of time and number of interactions of all types you have together
  3. Friends of common friends (think multi-level marketing)
  4. The number of times he or she visited your profile or photos
  5. The number of times you visited his or her profile or photos
  6. Amount of times you’ve viewed profile of people related to him or her
  7. Games you play that he or she also plays
  8. Recent interaction including likes, comments, shared posts, messages, wall posts
  9. Whether you’re in the same school, company or groups
  10. The number of common ‘Pages’ you both ‘Like’ on Facebook

There are additional items Facebook take into account into generating your profile and who or what they show when you login to Facebook.  

The OrderedFriendsList places the most emphasis on recent interactions you have with a person. Another major factor is the searches you do, so it actually details more about your online Facebook habits than it does about the people who may be ‘stalking’ you.  


Another key indicator Facebook uses the above information for is advertising.  Ads and marketing are targeted to you based upon what YOU post, share and comment on Facebook.  An example is when I posted about wanting to go see the new James Bond movie the very next advertisement Facebook showed was for a local theater playing the James Bond movie.  The next day my email address associated with the Facebook account received two emails from theaters marketing the James Bond movie. 
 
Another example, shown below, highlights a simple update on my profile about playing ‘pool’ with a friend and going to CVS Pharmacy.  The instant this update was posted, advertisements and content identically matching those words was displayed by Facebook!
 
 
The display ads on the side of Facebook are also manipulated based upon the same criteria above.  The secondary determination is the advertisers in the local area or that have your specific details set as part of the Facebook Ad Campaign.  The latest Facebook advertising permits marketers to specify details such as the company someone works for, a group they belong to, age range, levels of education, geographic locations and even specific hobbies or interests Facebook users have listed on their profiles.
The targeting methodology is exceptional although the results do not match since there is a significant amount of ‘Click Fraud’ taking place on Facebook.  We setup some test accounts paying $2.86-$6.93 PER CLICK and then tracked the traffic coming to the website from Facebook ads.  The shocking result was that ALL of the clicks came from two specific locations within 5 minutes of the ads going live until the daily spending budget was reached every single day.  From the perspective of an Ad Agency they would consider this a success because the Facebook ad delivered ‘Likes’ and ‘Clicks’ to the customer’s website.
From the perspective of an Internet Expert this was a complete waste of money since the clicks and ‘Likes’ were clearly coming from one location repeatedly which was a waste of money.  There are some free valuable metrics and data available for Facebook Pages showing how many people viewed each individual update, which posts reached the widest audience and options to ‘Promote’ an update, photo or status for a flat rate.  If you hover over any photo, update or post on a page you are an Administer of you can see details such as the Organic (people directly connected to your page who ‘Like’ it) or Viral (people who shared the post with friends).
Facebook remains the #1 destination on the Internet today with more than 1 Billion users.  The potential for proper marketing, optimization, branding and sales through Facebook is unlimited when done properly.  Pay Per Click ads are best focused on Google, Yahoo and Bing while an active, engaging social marketing campaign on Facebook can convert ‘Likes’ to ‘Leads’ when done properly.  For expert SEO, Social Marketing, training or consulting for your business contact the Internet Experts at Internet Builder Consulting and Social Marketing Builders today for a complimentary consultation 816-842-7774.
Robert ‘Dot Com’ Jackson
Internet & Technology Expert
 

The Art of The Facebook Flirt

When I refer to a ‘Facebook Flirt’ it does not involve trying to pick up a date from a social network.  Many forget the social aspects of social networking which often leads to failure.  People buy from people and they will buy more from people they know and like.  There are easy to spot trends on social networks that anyone with any social skills can spot and track.  Consider a new ‘Facebook Friend’ who may be a friend of a friend or associate who suddenly starts ‘Liking’ and ‘Commenting’ on everything you post.

This may simply be that they never knew you existed before today but in most cases this type of interaction shows an increased interest of some kind.  The art of flirting is more than trying to pickup someone, it is the method to engage and interact with someone that entices them to react and respond.  When our firm began marketing on Social Networks we tested several different methods with several of our staff.

One of the interesting things we discovered is that social networking interaction is nearly identical to the social interactions we may encounter out at a bar or dinner with friends.  The more attractive staff instantly had more ‘friends’ online who interacted more with them.  There is a line to walk in terms of ‘flirting’ and interacting which we quickly found when new ‘Facebook Friends’ began asking our social marketing staff out on dates!

The art comes into play in being able to post interesting things that people actually want to read while integrating the company, brand or product.  The flirting aspect comes into play through the interaction, commenting on updates and posts made by others and keeping everyone interested in what YOU have to share.  If you provide the marketing for another company then you must know their product, service or brand as good or better than people who work for that company.  This requires constant research, insight, interaction and discipline to constantly keep things flowing without distraction.

Social Marketing Success depends upon mastering the Art of the Facebook Flirt by creating memorable interactions, unique messages and compelling posts that buyers connect with.  The methods used and formatting of the company pages, individual posts and updates all contribute to the success or failure of the social media marketing campaign.  Be cognizant of not crossing the line since you never know how others may interpret what you share online.  When someone shows interest keep it online and professional, there is no room for mistakes that can harm your reputation and business.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
816-842-7774 Office

www.InternetBuilderConsulting.com – Building BETTER Websites, SEO & Social Marketing Solutions since 1995

Facebook Posts Reach 50% of the Total Audience in 30 Minutes

One of the key factors for success with Online Marketing and Social Media Marketing is timing.  Companies who post when people are offline or asleep are marketing to an empty audience.  A Facebook marketing post will get half of its reach in the 30 minutes after it is published, according to research by Socialbakers.

The study found that an average of 1/3 of post reach was obtained in just the first 10 minutes after publication. Socialbakers indicated that after the first 1/2 of reach is obtained in the 30 minutes after the post is made with the remaining reach attained in the following 7 hours.

In the 11-20 minute period after publication, posts reached an estimated additional 13.2% of their total audience, while in the following 10-minute period, they reached just another 4.7% of their total audience. After 90 minutes had passed, the average post was reaching less than 2% of its total audience.  The numbers for social networking reach are significantly different than emails as a recent GetResponse study illustrates.

According to a GetResponse study  23.6% of email opens occur within the first hour after delivery. In the first hour, a Facebook post would have already reached 60% of its total audience.  The importance of timing messages and posts becomes significant when considering the share of opens and reach occurring immediately after delivery.

Facebook Fan Engagement Hovers Around 6% – Or Less

Adobe recently reported that Facebook fan engagement rates surged in the Third Quarter, they still remain quite low. According to a NapkinLabs study of brand pages with between 200,000 and 1 million fans (reported by Mashable), only 6% of Facebook fans engage with brands’ Facebook pages by liking, sharing, or commenting.

That may even be high. Looking specifically at the automotive sector, Socialbakers found that the most engaging post, by Rolls-Royce, had an engagement rate of 5.74%. The 4th-most engaging post saw just a 5% engagement rate.  Smaller brands and companies with a local connection typically see higher interaction rates.  The typical post made by individuals have a significantly higher interaction rate since people tend to connect and interact with other people more than products or brands.

This is the reason ‘social marketing’ works best when a company Facebook Page is used in conjunction with staff and individual Facebook Profiles.  Contact the social marketing experts at Internet Builder Consulting for professional Social Networking setup, management and marketing today at 816-842-7774.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
Internet Builder Consulting – Building BETTER Websites, SEO & Social Marketing since 1995