All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone. A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks. Since October 2009 the search engines (Google, Bing and Yahoo) have been feeding and placing content from social networks like Facebook and Twitter into search results (what you see when you do a search). As social networking usage overtook Google searches the importance of social marketing and social network optimization increased.
Facebook has more daily users than Google with 900 MILLION active users. Google has attempted to recapture some of the lost traffic with Google+ with limited success feeding content from Google+ directly into the Google search results. The chart below illustrates the importance of social networking and social marketing in Search Engine Optimization with Facebook shares remaining the # 1 importance followed by backlinks (links TO a website from other websites, Blog’s and online content).
It is not enough to just HAVE a Facebook profile or a Facebook page setup; they must be properly optimized, cross-linked, have enough unique interaction from multiple users and provide relevant content to be successful. A Facebook page like www.Facebook.com/InternetExperts is properly optimized with a Facebook Username (Internet Experts), proper page title outlining what type of service and business is provided (not just the business name) and targeted content related to the services, industry and business. Each Facebook Page must be managed by a Facebook Profile which should be used in the same fashion thus www.Facebook.com/RobertDotCom is the primary profile associated where content is ‘related’ but not identical.
In terms of Search Engine Optimization (SEO) the Links to Your Site (backlinks) report from Google Webmaster Tools illustrates how well or poor each website is doing. An average website may have a few hundred links from other websites (anything less is poor) and a well marketed website may have several thousand. The Google Webmaster Tools report below for our main company website lists 393,686 links to one of our websites (we maintain 132 of them for marketing) which is is a primary source of new business for our company. Many of the top ranked, highest value links are from Facebook, Twitter, Google+ and even Craigslist.
The website is well optimized for search engines but that is only 1/2 of the battle today. Social Marketing is an imperative part of any search engine success today. Having a website is not enough – it must be professionally built, optimized and marketed on search engines, social networks and provide ongoing interactions to be successful. For additional information, a no-charge expert consultation on websites, Search Engine Optimization (SEO), Social Marketing or any other technical question contact the Internet Experts at Internet Builder Consulting 816-842-7774.
Robert ‘Dot Com’ Jackson
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing since 1995