How to Connect Facebook to Twitter for Automatic ‘Tweets’ from Facebook Posts on Profiles and Pages

Managing social networks is time consuming so it’s important to automate as much as you can based around where you are most comfortable.  If you use Facebook and have a Profile or Page for your company, product or service there is a fast, easy way to connect Facebook to Twitter so that whatever you post on Facebook will automatically be fed to your Twitter account.

Step 1: Login to your Facebook account, go to www.Facebook.com/Twitter and you will see every page and profile you manage with an option to ‘Link to Twitter’.

 

Step 2: Selecting the Link to Twitter option requires you to login to the Twitter account you wish to automatically publish Facebook posts to and then authorize the account access.

Step 3: Once you have authorized Facebook to post to your Twitter account you will be returned to Facebook to select which types of updates you want automatically posted to Twitter.

Once you have completed everything the Facebook Link to Twitter system will automatically reformat any post with a short URL that will link users to the Facebook post whenever it may be longer than the 144 characters Twitter permits.

Need Social Networking setup, optimization, marketing and training?  Contact the Internet Experts at Internet Builder Consulting 816-842-7774 for a free professional consultation and complete packages from only $350!

Robert Dotcom Jackson

Internet & Technology Expert

Internet Builder Consulting – Building BETTER Websites, SEO & Social Marketing Solutions since 1995

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Social Networking Studies in Successful Social Marketing Timing, Posts, Interaction & Reach

Social Networking has been around for years, it transformed from a place to catch up with old friends from college or find a new band to the top online marketing platform in less than 5 years.  There are several recent studies that cover a wide range of statistical data, use and success from all of the social networks.

  • Facebook is still King:  As of April 2013 Facebook has had over 120 BILLION Impressions where the longer posts were less read and less interacted with than shorter ones in the 100-119 character range.  Posts with Questions drove interaction up 10-20% as the chart below illustrates (on the left you see the character length and the red is posts with Questions while blue is posts Without Questions).
  • Timing is Everything – the KISSMetrics study found that the best time to post on Twitter for ReTweets is 5PM.  The best time to post on Facebook for the most Shares is 1PM.  The best number of times to Tweet on Twitter is 1-2 Tweets per hour while it is best to post an average of once every two days on Facebook.
  • A study by Bit.ly and Raka found the best time to post on Twitter for Clicks is 1-3PM while the best overall time for posts on Facebook to receive the most clicks is 3PM.  Forget about Tweeting anything important after 8PM or posting on Facebook after 3PM Friday
  • A third study by Argyle Social found the best time to post on both Facebook and Twitter is 9AM-7PM.  Tweets during the Weekday have 14% more interaction than on Weekends.  The last item is the most unusual since the study found posts on Facebook have 32% more interaction on Weekends than Weekdays.  Most other studies conflict with this finding the best times to post on Facebook are during the week.
  • 70% of Consumers Trust Recommendations on Brands from Friends:
    This is # 1 reason Facebook GraphSearch engine is going to change the way companies market online.  People like to work with, go where, be with and buy from others that they know and trust.  Facebook has more information about people than any other site on the Internet thus when someone searches for a “Pizza Place’ or ‘Real Estate Agent’ and Facebook shows them a list of pizza places friends like or real estate agents friends work with they are highly likely to use what friends did.
  • The average ‘Shelf Life’ of Social Networking Links or Posts is only 3 Hours.  A study by Bit.ly tracked user posts on Facebook, Twitter, YouTube and direct on Bit.ly showing the most interaction happens within the first 60 minutes of a post.  The chart below shows the density or views/interactions on the left with the time/seconds across the bottom.
  • Women Spend 30% more time on Social Networking websites than men.  This study by ComScore is fairly well known although I would say I am the exception to the rule since I am on Social Networks 12+ hours a day!  Some social networking sites like Pinterest have a significantly higher rate of use by women over men while others like Twitter are closer to equal.
Statistically Social Networks are THE place to market no matter what age, gender, race or location you are targeting.  Social networks constitute over 20% of the total online time worldwide with more daily users on Facebook alone than ALL search engines combined.  The key is knowing how to setup, optimize, manage and obtain the most interaction.  If you would like an expert consultation on social networking, social media marketingsearch engine optimization or simply have a question Contact the Internet Experts at Internet Builder Consulting  online or Call us at 816-842-7774.

 

An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience.  In terms of marketing this seems like a no-brainer since anyone can post an ad, article, news or information and reach more people without having to setup a pay per click account.  Initially the fee was $5 but once it proved to be a success the fee was raised to $7.

When anyone makes an update on a ‘Page’ or ‘Profile’ the option will show on the lower right side to ‘Promote’ this post with an estimated reach listed. We used this option to ‘Promote’ several posts from August 2012 to February 2013 and tracked the results.  Using Google Analytics, each post was tracked by the number of views and referrers it received naturally versus the ‘Promote’ option.

We expected the ‘Promote’ option to deliver a significantly higher return but were surprised when it was nearly the same as a regular post nearly every single time.  The ‘Promote’ option was used on the example below showed 331 views on the first ‘Promoted’ post while the second post had 296 views without any paid promotion.  There was a significant spike in views every time a post was shared on Facebook but the difference between a paid post and a normal one was usually around 10%.

The next thing we tried was posting the same link and information on other social networks such as Twitter, LinkedIn and Google+.  The Twitter post has no noticeable difference in traffic over a normal day similar to a post made on Google+.  The LinkedIn post, without promotion had a significant spike in traffic as you can see in the chart below showing the 3 times a post was made on LinkedIn.  The increase in visits from LinkedIn were significant but only 10% of the total traffic delivered from Facebook on either a paid or normal post.
The idea of paid promotion or ‘Pay Per Click’ on Facebook may seem like an easy way to reach a wider audience but the results show it has no real value…yet.  In an earlier article I wrote about Facebook Pay Per Click (PPC) options we tested last year.  The PPC marketing on Facebook produced zero results over a 12 month study using multiple accounts.  If a company is looking for ‘Branding’ alone then Facebook PPC ads are a viable option but there are too many problems with the tracking, click fraud and service to be effective for most users today.  If your company needs a BETTER Website, SEO or Social Marketing be sure to contact the experts at Internet Builder Consulting and let us know how we can help!
Robert ‘Dot Com’ Jackson

Internet & Technology Expert

816-842-7774 Office

Facebook Graph Search ‘Search Engine’ Live and Competing with Google for Top Search Results with Social Networking User Data

Google has dominated the search engines for over 10 years now leaving Yahoo, Bing, AskJeeves, AOL and everyone else far behind.  Internet Builder Consulting has been saying it since 2009 when Facebook began showing ‘search results’ outside of Facebook using Microsoft Bing that it was only a matter of time before Facebook became it’s own ‘Search Engine’.  The time has come and past and now the Billions of Facebook Users will never have to leave Facebook to search on Google, Yahoo or Bing again.  The first version of Facebook Graph Search works on the most valuable aspect of Facebook, your friends, what they are doing, where they have been and what they like.

People use Facebook because it instantly connects them with like minded individuals, people ‘like ME’ which is common in society.  Facebook Graph Search provides levels of detail no other search engine can provide enabling you to search for ‘friends’ who like Pizza or have visited Spain or even locate someone you may have met at a store that helped you and you wanted to thank.

Interesting enough this works quite well since the latest professional to join the Internet Builder Consulting team, Jennifer was found through Facebook after some exceptional service at the pharmacy.  I used Facebook to narrow down a list of people names Jennifer that worked at a pharmacy in Kansas City and ended friends with our latest hard working team member!

The first version of Facebook Graph Search is focused on primarily searching ‘friends’ and connections   As the system progresses it will include Business Pages and Fan Pages eventually encompassing all aspects and INFORMATION stored on Facebook.  The image below is the new Facebook Graph Search menu with a few ‘suggested’ search options although you can search for ANYTHING!

No other search engine database has such a deep level of information to search through since Facebook knows who you are, where you live, who you are friends with, where you went on vacation, to lunch, what kinds of cars or hobbies you enjoy and MUCH more.  Facebook claims that only the information you share with friends is going to be searchable (most everything) although the Facebook Terms of Use everyone agrees to when they create an account clearly states Facebook owns all the data and can do whatever they want with it 🙂  What Graph Search means is companies are going to have to pickup the pace with Social Marketing.  There are more users on Facebook than Google every day and now that Facebook has Graph Search there is little reason to ever leave…

Google has its first real challenger here while Microsoft is going to see a boost in traffic on Bing.  When Graph Search doesn’t find the results you are looking for, you will also get a list of Bing web results within Facebook.  This also dramatically increases the value in Social Marketing Optimization (SMO) as part of any effective Search Engine Optimization (SEO) program.  It is NOT about the ‘likes’ a Facebook page has, it is about how it is setup, optimized and connected just like SEO is for a website.

Mark Zuckerberg said the main difference is Graph Search’s ability to deliver ‘answers’ rather than ‘links to answers’ makes it clear that Facebook and Bing are on the same page: The Bing team has long been working on a search solution that eschews “blue links” in favor of a search engine where people are as important as pages.

Bing Director Stefan Weitz recently stated that the majority of people doing research on the internet, for a new product, or a potential vacation, won’t rely on search engine page alone. They will turn to friends and experts to get additional input before making a decision. The more Bing enhances its social sidebar with increasing amounts of social data, the less you are likely to jump around to other sources.

If you would like to know more about how to setup, optimize, market and manage your business, products or services online contact The Experts at Internet Builder Consulting for a consultation 816-842-7774 – we helped create social marketing with 18 years experience building BETTER Websites, SEO and Social Marketing solutions.  Having a Facebook page with effective, optimized social marketing, has never been more important for the success of your business.

It’s not about the likes, it’s about the leads.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert
816-842-7774 Office

Social Media Optimization (SMO) & Search Engine Optimization (SEO)

All competent online marketing firm knows that Search Engine Optimization (SEO) has expanded past the website or Search Engines alone.  A significant part of the Google ranking algorithm includes Social Networking and the interactions, connections, pages, profiles and content placed on social networks.  Since October 2009 the search engines (Google, Bing and Yahoo) have been feeding and placing content from social networks like Facebook and Twitter into search results (what you see when you do a search).  As social networking usage overtook Google searches the importance of social marketing and social network optimization increased.

Facebook has more daily users than Google with 900 MILLION active users.  Google has attempted to recapture some of the lost traffic with Google+ with limited success feeding content from Google+ directly into the Google search results.  The chart below illustrates the importance of social networking and social marketing in Search Engine Optimization with Facebook shares remaining the # 1 importance followed by backlinks (links TO a website from other websites, Blog’s and online content).

It is not enough to just HAVE a Facebook profile or a Facebook page setup; they must be properly optimized, cross-linked, have enough unique interaction from multiple users and provide relevant content to be successful.   A Facebook page like www.Facebook.com/InternetExperts is properly optimized with a Facebook Username (Internet Experts), proper page title outlining what type of service and business is provided (not just the business name) and targeted content related to the services, industry and business.  Each Facebook Page must be managed by a Facebook Profile which should be used in the same fashion thus www.Facebook.com/RobertDotCom is the primary profile associated where content is ‘related’ but not identical.

In terms of Search Engine Optimization (SEO) the Links to Your Site (backlinks) report from Google Webmaster Tools illustrates how well or poor each website is doing.  An average website may have a few hundred links from other websites (anything less is poor) and a well marketed website may have several thousand.  The Google Webmaster Tools report below for our main company website lists 393,686 links to one of our websites (we maintain 132 of them for marketing) which is is a primary source of new business for our company.  Many of the top ranked, highest value links are from Facebook, Twitter, Google+ and even Craigslist.

The website is well optimized for search engines but that is only 1/2 of the battle today.  Social Marketing is an imperative part of any search engine success today.  Having a website is not enough – it must be professionally built, optimized and marketed on search engines, social networks and provide ongoing interactions to be successful.  For additional information, a no-charge expert consultation on websites, Search Engine Optimization (SEO), Social Marketing or any other technical question contact the Internet Experts at Internet Builder Consulting 816-842-7774.

Robert ‘Dot Com’ Jackson
Office 816-842-7774
Internet Builder Consulting – Building BETTER Websites, SEO and Social Marketing since 1995