Snapchat Photos, Videos, Chat and Video Calls – Learn the Basics

Snapchat is a simple FREE app for iPhones, Android mobile devices that takes photos or videos for sharing with friends or associates.  The photos and videos include options to place a short ‘title’ of 31 characters on the screen for whomever you send your message to view as they see the photo or video.  The appeal of Snapchat is that it will disappear after a few seconds so it’s perfect to send quick message, photo or video.

Snapchat defaults to a camera or video capture of YOU from your front facing camera (the same side as your screen) but you can change it to capture photos and video of others with the rear camera by touching the small icon at the top right of the screen which will rotate from front to rear camera and back again each time you touch the icon.

Touch the top right icon to rotate to the rear camera

To take a photo simply touch and remove your finger from the circle at the bottom of the screen.  To take a video touch the circle and hold your finger on it while recording the video and remove your finger when done recording.  It also records audio so you can narrate your video, share a quick message or just say ‘hi’ along with the video message.

Touch the circle for a photo – Hold your finger on the circle to record a video

Once you have created your Snapchat masterpiece there are options to adjust how long the photo or video message may be viewed by touching the small number you will see in the lower left side of the screen.  If the number says 3 it means your message will be visable for 3 seconds, touch the number and select up to 10 seconds for the viewing of a photo while any video will play for the entire length of whatever you recorded.

Adjust viewing time allowed by touching the ‘number’ and save your Snap for later by selecting the ‘down arrow’ icon

Snapchat does not let you send photos or videos from your camera that were not taken through Snapchat.  There are 3rd party applications but most of those have been disabled or may get you kicked off Snapchat if they catch you using them so if you want to send a photo or video later you must record it and ‘Save your Snap’ in ‘Stories’ which also creates a folder on the camera specifically for Snapchat captures.

You can create a ‘Story’ by saving multiple Snaps then ‘add Snap to Story’ which enables users to view the Story for up to 24 hours. This is helpful for instructional videos for clients, How To messages and productivity outside of just sending fun Snaps to friends or family.

Save Snaps to create a Story with multiple photos or videos

The Chat feature in Snapchat is found by ‘swiping’ to the right (touch the screen with your finger and hold it down while moving it to the right) from the main screen then selecting the contact you want to send a message to.  Chat works similar to regular text messages including the option to add photos or video in the exact same method as you do for a regular Snap with the unique option to add a photo from your cell phone photo gallery.

Snapchat can be helpful for business communications although the majority of users are sharing thoughts, comments, amusing or random messages just for entertainment.  It’s worth installing the free app since Snapchat continues to grow and it’s one of the top used ‘social networks’ by the 30 and under Millennials age range.

Robert Dotcom Jackson

Internet Builders – Building BETTER Websites, SEO & Social Marketing Solutions

913-963-6792 Cell or Text

Find me on Snapchat – RobertDotcom

www.Facebook.com/RobertDotcomJackson 

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Snapchat Photos, Videos, Chat and Video Calls – Learn the Basics of Snap!

Snapchat is a simple FREE app for iPhones, Android mobile devices that takes photos or videos for sharing with friends or associates.  The photos and videos include options to place a short ‘title’ of 31 characters on the screen for whomever you send your message to view as they see the photo or video.  The appeal of Snapchat is that it will disappear after a few seconds so it’s perfect to send quick message, photo or video.

Snapchat defaults to a camera or video capture of YOU from your front facing camera (the same side as your screen) but you can change it to capture photos and video of others with the rear camera by touching the small icon at the top right of the screen which will rotate from front to rear camera and back again each time you touch the icon.

Touch the top right icon to rotate to the rear camera

To take a photo simply touch and remove your finger from the circle at the bottom of the screen.  To take a video touch the circle and hold your finger on it while recording the video and remove your finger when done recording.  It also records audio so you can narrate your video, share a quick message or just say ‘hi’ along with the video message.

Touch the circle for a photo – Hold your finger on the circle to record a video

Once you have created your Snapchat masterpiece there are options to adjust how long the photo or video message may be viewed by touching the small number you will see in the lower left side of the screen.  If the number says 3 it means your message will be visable for 3 seconds, touch the number and select up to 10 seconds for the viewing of a photo while any video will play for the entire length of whatever you recorded.

Adjust viewing time allowed by touching the ‘number’ and save your Snap for later by selecting the ‘down arrow’ icon

Snapchat does not let you send photos or videos from your camera that were not taken through Snapchat.  There are 3rd party applications but most of those have been disabled or may get you kicked off Snapchat if they catch you using them so if you want to send a photo or video later you must record it and ‘Save your Snap’ in ‘Stories’ which also creates a folder on the camera specifically for Snapchat captures.

You can create a ‘Story’ by saving multiple Snaps then ‘add Snap to Story’ which enables users to view the Story for up to 24 hours. This is helpful for instructional videos for clients, How To messages and productivity outside of just sending fun Snaps to friends or family.

Save Snaps to create a Story with multiple photos or videos

The Chat feature in Snapchat is found by ‘swiping’ to the right (touch the screen with your finger and hold it down while moving it to the right) from the main screen then selecting the contact you want to send a message to.  Chat works similar to regular text messages including the option to add photos or video in the exact same method as you do for a regular Snap with the unique option to add a photo from your cell phone photo gallery.

Snapchat can be helpful for business communications although the majority of users are sharing thoughts, comments, amusing or random messages just for entertainment.  It’s worth installing the free app since Snapchat continues to grow and it’s one of the top used ‘social networks’ by the 30 and under Millennials age range.

Robert Dotcom Jackson

Internet Builders – Building BETTER Websites, SEO & Social Marketing Solutions

913-963-6792 Cell or Text

Find me on Snapchat – RobertDotcom

www.Facebook.com/RobertDotcomJackson 

An Analysis of Facebook Promotion and Marketing

Over the past few months since Facebook released the ‘Promote’ option for posts we have been studying it. The option is a one-click ‘Promote’ this link listed on each post for a simple $7 fee to ‘expand’ the post into a wider audience.  In terms of marketing this seems like a no-brainer since anyone can post an ad, article, news or information and reach more people without having to setup a pay per click account.  Initially the fee was $5 but once it proved to be a success the fee was raised to $7.

When anyone makes an update on a ‘Page’ or ‘Profile’ the option will show on the lower right side to ‘Promote’ this post with an estimated reach listed. We used this option to ‘Promote’ several posts from August 2012 to February 2013 and tracked the results.  Using Google Analytics, each post was tracked by the number of views and referrers it received naturally versus the ‘Promote’ option.

We expected the ‘Promote’ option to deliver a significantly higher return but were surprised when it was nearly the same as a regular post nearly every single time.  The ‘Promote’ option was used on the example below showed 331 views on the first ‘Promoted’ post while the second post had 296 views without any paid promotion.  There was a significant spike in views every time a post was shared on Facebook but the difference between a paid post and a normal one was usually around 10%.

The next thing we tried was posting the same link and information on other social networks such as Twitter, LinkedIn and Google+.  The Twitter post has no noticeable difference in traffic over a normal day similar to a post made on Google+.  The LinkedIn post, without promotion had a significant spike in traffic as you can see in the chart below showing the 3 times a post was made on LinkedIn.  The increase in visits from LinkedIn were significant but only 10% of the total traffic delivered from Facebook on either a paid or normal post.
The idea of paid promotion or ‘Pay Per Click’ on Facebook may seem like an easy way to reach a wider audience but the results show it has no real value…yet.  In an earlier article I wrote about Facebook Pay Per Click (PPC) options we tested last year.  The PPC marketing on Facebook produced zero results over a 12 month study using multiple accounts.  If a company is looking for ‘Branding’ alone then Facebook PPC ads are a viable option but there are too many problems with the tracking, click fraud and service to be effective for most users today.  If your company needs a BETTER Website, SEO or Social Marketing be sure to contact the experts at Internet Builder Consulting and let us know how we can help!
Robert ‘Dot Com’ Jackson

Internet & Technology Expert

816-842-7774 Office

Social Networking, Social Media Marketing & Search Engine Optimization (SEO) Misconceptions & Myths

The largest misconceptions for Social Marketing and SEO are widely accepted, incorrectly, in terms of how marketers and the end users see social networking. 
1.       More Likes Means More Business – a ‘Like’ or the number of likes on a business page has nothing to do with sales nor are all ‘likes’ created equal.  It is simple to create several hundred to thousands of ‘likes’ on a page yet without ongoing interaction, ‘shares’ of the content posted on the page and a strong call to action that leads to a website visit or a phone call, the likes are worthless.  The strength of a page on a social network is within the INTERACTIONS not the number of likes.

2.       Social Media Marketing is FREE or EASY – technically it is free to setup a profile and account on most of the major social networking sites but successfully optimizing and utilizing those accounts for marketing is not.  To be successful a BUSINESS profile needs to be setup, a business PAGE needs to be setup and properly names, links to other social networking feeds and then managed with a balance of MARKETING, INFORMATION, engaging content (questions, ideas, things that will bring people to provide feedback, comments and share what is posted with their friends) and the social networks need to be constantly updated.  This requires time, expertise and skill to create, market, manage, monitor and track the results. 

3.       If I don’t use a social network it is not important for me to market there – WRONG, there are plenty of people who do not use Facebook on a regular basis or have never been on Twitter but the fact remains that over 800 MILLION potential buyers are at every day.  Social Media Marketing is about utilizing ALL of the top social networking channels to reach all potential buyers, brand your business, product or service and control your online reputation.
4.       If You Post it They Will Come – this has been a fallacy of online marketing for years since the same applies with Websites in terms of ‘If You Build it They Will Come”.  If a social networking account, page or site is not setup properly, linked to other accounts, engaging, informative, interactive, humorous and managed properly it will not produce results.  Once an account and page is setup properly it takes time for success, consider it ‘multi level marketing’ where you start out with one user who connects to another and then they connect with others until an exponential network of mass is reached.  It takes time but eventually, if done right, it will work.  Most success comes after 90 days of active marketing since that is the time required to properly build a network of loyal fans, followers and interactions.

5.       Social Marketing is a NEW thing only used by kids – Internet Builder Consulting began marketing on social networks in 2007 and began teaching classes on Social Marketing with SEO in 2008 while today over 800 MILLION people with an average age group of 25-40 year olds are the main audience.  Social Networking may be new to YOU but the majority of your potential buyers are already on social networks waiting for you to reach them!

6.         We have a website so why do we need Social Marketing?  A Strong Website is the foundation for all online marketing but not enough to reach the masses who may not even know your company, product or service exists.  The way to reach the masses is through a strong, well optimized, user-focused website that is marketed and linked from ALL of the top social networking websites.  Social Networking is built for ‘quick’, ‘short’ messages (Twitter is limited to 144 characters since that was the length of a standard text message from a cell phone) thus social marketing should typically be short, concise and to the point of transitioning online browsers to make a buying decision such as visiting your website, signing up for an offer or making a phone call.  The website is only the start of an overall Online Marketing and Search Engine Optimization (SEO) strategy.

Social Marketing IS Search Engine Optimization (SEO) – marketing companies do not seem to comprehend how Search Engines work since most are ignoring the significant effect of social networks on SEO.  The # 1 Ranking Algorithm used by Google today is SOCIAL NETWORKING and having multiple social networking locations setup will ensure your company shows up multiple times on Page 1 of Google, Yahoo and Bing.  

Contact the experts at Internet Builder Consulting for additional information on Social Marketing, SEO, Websites or a free consultation 816-842-7774.

Robert ‘Dot Com’ Jackson
Internet & Technology Expert

Internet Builder Consulting – Building BETTER Websites, SEO & Social Marketing